5 Guidelines for Choosing Your Marketing Tech
Whether it involves automation, software, or an assortment of tools that make it easier to gain new insights and streamline various processes, marketing technology has many appealing and cost-effective uses. You’ll also have a lot to choose from as you explore the available options. If you’re in the process of determining what’s suitable for your needs so you can invest wisely in marketing technology, the experts from Saba SEO, an industry-leading online marketing and web design company in San Diego, offer a handful of tips below to help with the selection process.
1. Determine Your Top Needs & Priorities
It’s a lot easier to choose marketing technology that’s good for your ROI and business if it’s something that meets a specific need or priority. If your main goal is to save time with paid ad management or content distribution, narrow down your search to what accomplishes these tasks more efficiently. On a related note, also consider the main goals you have with your marketing-related tasks. If you already have a strong online presence, you might prefer marketing technology that eases the burden on your internal staff.
2. Consider How Easy It Is to Use
Once you start narrowing down your choices, dig a little deeper and look at what’s required to actually use the particular marketing technology you’re considering. This is where you look at things such as:
• User interface
• The learning curve typically required
• Compatibility with what you’re already using
3. Look for Scalable Marketing Tech
Over time, the structure, nature, size, and scope of your business will likely change to some extent. You may also experience significant growth once you find the right marketing technology. This is certainly a good thing. However, you don’t want to be left with software or other marketing-related tech that doesn’t give you the ability to upgrade as your needs change.
4. Consider Data Integration Capabilities
Any type of marketing technology is going to be more beneficial if you can throw your existing data into the mix. Boost your odds of being able to easily achieve this goal by looking at data integration capabilities. It doesn’t make much sense to have two entirely separate data sources that can’t be conveniently mixed together. Maximizing data integration ultimately produces more cohesive and meaningful results.
5. Determine What Works for Your Budget
Finally, before you make any final decisions, determine what comfortably fits into your available budget. Also, keep in mind marketing technology involving software or a suite of tools often includes lower-priced or free options. If budget is a concern for you, determine if you really need the extra features that go along with the paid or higher-priced version.
The digital marketing professionals at Saba SEO, one of the leading marketing companies San Diego businesses trust for unmatched expertise and outstanding service, can help you create a digital marketing strategy designed for optimal online visibility and customer engagement. We assist clients with social media marketing, SEO, PPC, web design and development, and internet marketing. If you need help developing a digital marketing strategy that takes your business to the next level, call one of our specialists today.
