Low-Cost Ways to Promote Your App

Although dozens of apps are released every day, there are ways to still promote your app without a hefty budget. Thoughtful planning can help you promote your app. Here are some suggestions on how to promote an app with a minimal budget, offered by the experienced professionals from Saba SEO, one of the top digital marketing companies San Diego businesses rely on for world-class innovation and expertise.

SEO

While SEO ranking isn’t going to hold much weight in the app store, it will make a difference when a potential customer goes to Google. Using best SEO practices can help your website rank on Google, and that can help potential customers find out about your app. They may not even realize they need an app or that your app is even available. Create valuable content about your app, and make sure to include internal links.

Recommendations

One of the best ways to promote your app is through recommendations. Make sure to consider all possible venues. This includes written recommendations, YouTube video recommendations, and podcast recommendations. Offer your app to hosts and other sites and ask for an honest review.

ASO

In the app stores, there’s a limit on the number of words you can use in your app’s description, so write your description thoughtfully. Determine keywords that will lead potential customers to your app page.

Comment on Reviews

Nothing tells a potential customer more about your sincerity than commenting on reviews about your app, especially negative reviews. By answering questions and thanking reviewers for feedback, you demonstrate to potential customers that you’re invested in creating the best possible product. You’re also demonstrating that you care about your app

Social Media

Social media is a free method for getting the word out. Sharing useful infographics on what your app does is one tactic. Creating short video demonstrations will convert lookers into buyers. The key is to generate information that will entice a potential customer into hitting the buy button.

For expert advice on promoting your app on a limited budget, reach out to the knowledgeable professionals at Saba SEO, a premier digital marketing, SEO, and web design company in San Diego. We’ve worked with businesses around the world to develop innovative, state-of-the-art apps, websites, PPC campaigns, SEO strategies, and mobile SEO designs. Call one of our specialists today at 858-277-1717.