Think of a search engine optimization strategy as an outline for planning specific campaigns and marketing endeavors. San Diego search engine optimization experts have observed that setting an SEO strategy involves more than keyword search and social media marketing. Creating an effective SEO strategy means setting and achieving certain long-term goals. Once you have a better idea of what an SEO strategy should be, here’s how you can build one that’s effective and made to last.
Create a “Mind Map”
Defined as a diagrammatic representation of your ideas, concepts, relationships, and tasks, a mind map is a visual thinking tool you can use to build your SEO strategy. Your mind map should take into account how you interact with your intended audience and what goals you want to achieve, and it should include:
- Customer demographics
- Industry-specific info
- Competitor details
- Current level of online visibility
- Specific info about typical demand for your products/services
Draft Your Strategy
Once you’re done gathering information, it’s time to start planning. Continue to stay visual and create a document in a format that works best for you (e.g. Google Docs, Excel spreadsheet). Present your information in an organized manner and allow your coworkers or employees to access it and share their input.
Define Your Business
An SEO strategy can be meaningful and effective if it’s based on an understanding of what drives a business. Defining a business for the purposes of creating an SEO strategy requires an understanding of a company’s:
- Core vision (main purposes for existing)
- Core values (what drives you to do what you do)
- Existing pain points (where is there room for improvement)
Understand Your Goals
You need to figure out why you want to achieve your goals, what exactly you want to achieve with each goal, and the time frame you have for achieving those goals. For instance, you might say you want to boost website traffic by 25 percent over the next six months. At the same time, you should be realistic with your goals. With website traffic, it might be more realistic to divide traffic goals according to each specific landing page or by organic vs. paid results. The more detailed you can get, the better.
Know Your Audience and Your Competitors
Use your available data to dive into your demographics to know who you are specifically targeting. Your Google Analytics reports should be able to tell you where you are getting the most engagement online, so you’ll know what platforms to pay attention to and what type of content to produce. Finally, use info about what your competitors are doing to target the same audience to fine-tune your SEO strategy.
Search engine optimization is one of the most important aspects of internet marketing. In San Diego and cities all over the world, businesses rely on Saba SEO for all their digital marketing needs. Whether you’re looking for a responsive web design, high-quality content, or a comprehensive SEO strategy, our team can be of assistance. We utilize a variety of tools and techniques to create affordable SEO plans tailored to suit our clients’ needs. To speak to one of our SEO consultants, give us a call at 858-951-1717 today.