Understandably, there’s a lot of uncertainty involving COVID-19. This is especially true in light of the economic downturn largely related to this global pandemic. However, it’s still important to implement a strong SEO program to maintain engagement and have a solid and meaningful online presence. Here are four tips to consider to achieve this goal, offered by the experts from Saba SEO, a premier provider of SEO services San Diego businesses rely on for integrity and unmatched professionalism.
1. Shift to Positive, Comforting Content
For many businesses affected in some way by COVID-19, now isn’t the time to focus on overly “salesy” content. What you can do instead is produce content that builds trust. Many top brands are already doing this by focusing on positive things like community support and general comfort with their content.
2. Pay Attention to Your Online Presence
Because of the shifts in search behavior and the way businesses can be accessed, information that’s presented online can quickly become outdated or inaccurate. Take a moment to take stock of your online presence by:
• Updating business hours and other Google My Business page details
• Adjusting schema
• Tapping into search data to track search behavior and audience intent
3. Adjust Your Content & Campaigns
Take a look at all your pre–COVID-19 content and digital campaigns. Suspend any campaigns that are now inappropriate. For instance, KFC suspended its “finger lickin’ good” campaign. With content, focus on showing empathy and understanding customer concerns right now.
4. Boost Your Website Security
This is SEO related because Google considers, to some extent, how secure a site is when determining rankings. It’s also important to be mindful of security now because there are more bad actors out there taking advantage of the boost in online traffic from more people being at home. With security, make sure to:
• Monitor your log files for crawl errors
• Properly implement security on your site, especially if visitors can complete transactions this way
• Update the apps/plugins you normally use
It can also help your SEO strategy to check where your traffic is coming from now. Because more people are at home, desktop use is on the rise. This doesn’t mean you have to ditch your mobile efforts, but it can be helpful to ensure your content is accessible on all screens to create a good user experience for both desktop and mobile users.
If you need help creating a solid SEO strategy for your business, reach out to the experts at Saba SEO, an industry-leading San Diego SEO company. Our specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today at 858-277-1717.