Category Archives: AdWords and PPC

Creating a Landing Page That Converts

By Saba SEO, 9:00 am on August 26, 2015

You’ve done market and keyword research. You’ve created AdWords ads (or something similar). What happens next? You create a landing page that will convert by capturing a potential client’s attention, maintaining his or her interest, and keeping them focused on the benefits you’re offering. Get the Headline Right You have one chance to get your […]

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Increase Click Through Rates with Landing Pages

Get Started With AdWords Bidding

By Saba SEO, 9:00 am on August 7, 2015

You’ve set up your PPC campaign and are ready to start bidding.  Now what? Here’s some basic info to get you started. Assumption: The goals you’ve set for the ad are clearly defined. Most goals fall into one of these broad categories: – Clicks – Impressions – Conversions The Least You Need to Know About AdWord […]

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Google AdWords Bidding Strategies

The Power of Negative Keywords in Your AdWords Campaign

By Saba SEO, 9:00 am on August 2, 2015

If you’re new to AdWords campaign management, you might not be too familiar with negative keywords yet. As you become more comfortable with your campaigns and your ads begin to gain impressions, San Diego AdWords managers recommend taking your marketing efforts up a notch with negative keywords. Why Do I Need Negative Keywords and What […]

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How Negative Keywords Can Affect Your AdWords Campaign

Minimize Click Fraud & Avoid Wasteful Spending

By Saba SEO, 9:00 am on July 22, 2015

Since advertising has become an effective means of revenue for bloggers and website owners, there has been an increased amount of click fraud. Click fraud occurs when people intentionally follow your advertisements to bring in revenue for the hosting website. If you’re the owner of the pay per click advertisement, this can mean that a […]

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How to Save Money SEO

A Basic Overview of Paid Search

By Saba SEO, 8:00 am on June 12, 2015

Paid search, also know as pay per click (PPC), is a common advertising model used throughout the online market. In contrast with methods that pay websites for simply hosting ads, paid search only requires payments to websites when visitors click on the advertisement and visit the advertiser’s website. This advertising model offers a large range […]

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Basic PPC Guide

The Most Common & Easily Avoidable PPC Mistakes

By Saba SEO, 8:00 am on May 15, 2015

Making sure your pay-per-click (PPC) campaign is a resounding success is ultimately about following basic principles. Our experienced San Diego AdWords managers know that far too many companies make easily avoidable mistakes in respect to their PPC campaigns and wanted to offer a few simple strategies that can ensure you don’t fall into the same […]

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PPC Mistakes

What is A/B Split Testing in Digital Marketing?

By Saba SEO, 8:00 am on May 13, 2015

There are numerous strategies that businesses and individuals can use to gain insight on their web traffic, content, and even marketing strategies. A/B split testing represents one of the most useful strategies to use in digital or internet marketing. Let’s quickly delve into what A/B split testing is, why it’s useful, and what it can […]

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AB Split Testing Defined

How to Create Awesome High-Converting PPC Landing Pages

By Saba SEO, 8:00 am on May 1, 2015

If you’re running an AdWords campaign, you’re directing your ads to your website, or even better, a landing page. Today, our experienced San Diego pay-per-click (PPC) managers will share why they prefer using a landing page for AdWords traffic and how to create a page that draws your perspective clients in and entices them to […]

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Making User Friendly PPC Landing Pages

Mark Your Calendar: AdWords Innovations are Coming!

By Saba SEO, 8:00 am on April 29, 2015

Excited? We are! On Tuesday, May 5th at 9:30am PST, Google’s Vice President of Product Management, Jerry Dischler, will host a livestream to announce fresh innovations and share new products centered around mobile’s impact and growing role in the customer journey. According to a blog post by Dischler, the new products will: Significantly improve your […]

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Google Livestream 2015

The Latest AdWords Feature You Don’t Want to Miss

By Saba SEO, 6:31 pm on March 11, 2015

If you’re a San Diego online marketer or business owner familiar with AdWords, you know the time it takes to create a successful ad campaign. In addition to tailoring your campaign and bidding strategy to ensure top placement of your ad above competitors, you must create engaging AdCopy that entices users to click on your […]

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Google Callout Extensions