Working from home is an attractive proposition. You can be your own boss, set your own hours, and have total control over your financial destiny. One of the more popular ways to achieve this goal is to make money online with affiliate programs. When they’re getting ready to explore opportunities in the world of Internet marketing, […]
View Full ArticleFor thousands of bloggers around the world, AdSense makes up a large portion of their monthly revenue. During the process of starting a new blog, bloggers need to ask themselves how much money they want to make if blogging becomes a full-time job and then break their financial goals down according to the amount of […]
View Full ArticlePay-per-click (PPC) is a broad term used by marketers and advertisers alike. For marketing gurus, PPC is a form of online marketing that allows them to potentially generate immediate sales for clients after paying a small fee for inbound clicks on an advertisement. For advertisers looking to make some money, PPC is used as an […]
View Full ArticleThe goals and fundamentals of digital marketing have always remained constant. The primary goal is to drive traffic to a website or landing page and convert that traffic into revenue for your business. To achieve this, the best marketers have always relied on high-quality written and visual content, consistent inbound link building, email marketing, and […]
View Full ArticlePPC (pay-per-click) can be a time-consuming process, especially if you have other obligations that demand your attention. If this describes your situation, working with a PPC agency can be a smart way to reap the rewards of well-managed paid ad campaigns without having to stretch your personal resources too thin. If you’re ready to choose […]
View Full ArticlePay-per-click (PPC) is a form of paid advertising that allows you to connect with your target audience in a very personal and direct way. Many PPC success stories are certainly inspirational. However, there are just as many things that can be learned from a PPC failure, which is broadly defined as any campaign that fails […]
View Full ArticleAdWords (soon to be rebranded Google Ads) can be an effective tool to attract the attention of your intended audience in a way that’s direct, impactful, and compelling enough to inspire clicks and conversions. However, a low Quality Score (QS) can affect where your ads are placed and how much you have to invest in […]
View Full ArticleDirectory sites can be general in nature or related to specific services, subjects, fields, or industries. They can also be appealing to searchers who want a quick overview of various sites in one convenient place. However, if you’re running pay-per-click ads, directory sites can divert your audience’s attention away from your ads. Whether you’re managing […]
View Full ArticleAs Google tries to make machine learning models a bigger part of AdWords optimization, they’re rolling out a new responsive search ads format. Responsive search ads are still in beta, so not all advertisers will see them yet. Those who do have access to the feature can let the machines take more creative control in […]
View Full ArticleGoogle’s new AdWords interface includes a complete overhaul of the Keyword Planner. The new Keyword Planner uses Google’s Material Design so it matches the AdWords interface, and it is much more streamlined and easy to understand than the old version. No one is sure quite how widespread the new Keyword Planner currently is. You may […]
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