PPC (pay-per-click) can be a time-consuming process, especially if you have other obligations that demand your attention. If this describes your situation, working with a PPC agency can be a smart way to reap the rewards of well-managed paid ad campaigns without having to stretch your personal resources too thin. If you’re ready to choose a PPC agency, look for a reliable, experienced Internet marketing service provider, and keep in mind these four key questions to ask.
1. What’s Your PPC Process?
Each PPC agency has its own approach to handling campaigns and the other steps involved with paid advertising. Ask the agency what its standard process is for PPC. If you have existing campaigns, ask how the agency would review them.
2. How Much Automation Do You Use?
Automation with PPC can involve the software used to track campaign data or setting up rules in Google Ads. Some degree of automation is understandable, but it’s just as important for an agency to have a hands-on approach with certain aspects of PPC.
3. What Will You Do to Help My Account Grow?
Effective PPC agencies do more than just manage accounts. They also actively take steps to grow accounts based on factors such as client goals and market potential. Give the agency some details about what you have in mind for PPC to get an idea of what it may do to grow your account.
4. How Do You Track and Report PPC Results?
With any agency that’s handling PPC on your behalf, you want and deserve to see results. A good way to get a feel for how an agency handles reporting is to ask for a sample report. Also, with stat tracking and reporting, consider:
• How easy it is to understand data in the sample report
• What kind of insights the agency will provide with your data
• The metrics the agency normally includes on reports
Lastly, pay attention to any claims that seem too good to be true. Also, be suspicious of any agency that guarantees results from PPC. You’ll be better off with an agency that helps you set goals that are realistic and in line with what you can afford.
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