How Much Revenue Can I Expect from PPC?

PPC Pay per click payment technology digital marketing internet business concept on virtual screen.

For thousands of bloggers around the world, AdSense makes up a large portion of their monthly revenue. During the process of starting a new blog, bloggers need to ask themselves how much money they want to make if blogging becomes a full-time job and then break their financial goals down according to the amount of traffic they expect to receive in the future. Finding out how much Google pays per click involves deciding what niche you want to blog about. The experts at Saba SEO, a leading SEO company in San Diego, offer the following advice about PPC and how to calculate your anticipated revenue.

Average Payment by Country

A general idea of the payment amount per click is available on a country-by-country basis. Some of the more popular countries and their relative average pay-per-click amounts include:

  • Singapore – $0.28
  • New Zealand – $0.32
  • Denmark – $0.43
  • Australia – $0.48

The United States came in at #13 on this list, with an average of $0.25 per click payout. These payout averages are likely to change every year, and you could experience a higher or lower payout per click depending on the types of ads Google places on your website.

Using Traffic to Accurately Forecast Your Revenue

Taking the guesswork out of estimating your future blog revenue can be done using your projected traffic numbers and anticipated AdSense payment per click. In this case, let’s say you expect to have 2,000 unique visitors stroll across your site every day for 30 days. Using that number, you can expect about 60,000 total visitors for the month. If you’re blogging about something like car insurance, the PPC usually averages just above $5.00. The average CTR (click-through rate) across most niches is right around two percent. When you crunch the numbers, you’ll come out with 1,200 browsers who clicked on your advertising. Each click earned you $5, which works out to $6,000 per month. This is just an example, and most bloggers tend to maintain more than one revenue stream at a time on their websites.

If you need more in-depth information about PPC and Adsense, turn to Saba SEO. As a leading content marketing, search engine optimization, and web design company in San Diego, we offer a variety of services to boost online visibility. For almost fifteen years, we have helped organizations all over the world benefit from winning digital marketing strategies with proven results. To schedule an appointment with one of our experts, give us a call at 858-277-1717 today.