The goals and fundamentals of digital marketing have always remained constant. The primary goal is to drive traffic to a website or landing page and convert that traffic into revenue for your business. To achieve this, the best marketers have always relied on high-quality written and visual content, consistent inbound link building, email marketing, and more. Pay-per-click campaigns have also been a driving force behind whether digital marketing plans succeed or fail. Businesses looking to work with a premier PPC agency should make sure to choose experts in Internet marketing San Diego businesses trust to provide reliable, high-quality service.
The Basics of Pay-Per-Click
Pay-per-click marketing has been around for more than a decade. Originally, major search engines like Google and Yahoo were the only sites that offered these types of ads. Now, paid ads can be placed on nearly every website imaginable through a network of digital ad companies.
Here’s how pay-per-click works:
- You create and post an ad – The first step is to create an attractive ad that conforms to the advertising company’s standards, which usually involves a short paragraph and an image. Then the system will automatically post the ad to various websites, search engine results pages, and social media networks that match the demographic settings you choose.
- Your ad is clicked – Once the ad appears online, browsers who click on it will be taken directly to your website or a designated page.
- You pay for the click – The click you received from a browser will generate a payment to the advertising company. The amount of the payment will vary between a few cents and several dollars.
- The browser completes an action – Once on your website, the browser will be converted into a paying customer.
Pay-Per-Click in 2019
Pay-per-click can be a lucrative marketing tactic for business and website owners. To be successful, you’ll need to determine how much each click is going to cost you and compare it to a revenue amount that will likely be generated by the marketing campaign as a whole.
Pay-per-click campaigns have become a much more viable option in 2019 because social media and search engine companies have made it easier to identify highly targeted demographic groups in an effort to streamline PPC costs and increase revenue for ad buyers. If you’ve recently launched a product or website online, pay-per-click can be the fastest way to generate large amounts of revenue.
If you need a top-notch paid marketing strategy for your business, the experts at Saba SEO can help. Our team of SEO experts, web developers, and content specialists have almost fifteen years of experience in helping businesses create and execute winning online marketing campaigns, boost search engine rankings, and attract high-quality leads. Call 858-277-1717 today to get in touch with an experienced SEO Manager at the SEO company San Diego businesses trust for outstanding expertise and high-quality service.