Category Archives: AdWords and PPC
Google’s New AdWords Display: The Wait Is Finally Over
By Saba SEO, 9:00 am on May 31, 2017
In the past, Google’s AdWords display featured up to three ads in the search results page. Now, the company is experimenting with larger blocks of ads. In February, users started noticing that the top block of ads often contained four ads. By the end of February, San Diego AdWords managers observed over 36 percent of […]
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3 Marketing Options That Are Better and Cheaper Than PPC
By Saba SEO, 9:00 am on February 22, 2017
Pay-per-click advertising is like a double-edged sword. It can direct more traffic to your site, but it can also be a costly endeavor, and you may not even see relevant results. San Diego internet marketing experts discuss 3 marketing options cheaper and more effective than PPC. 1. Email Marketing Due to the widespread use of […]
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Is PPC Your Best Strategy for SEM?
By Saba SEO, 9:00 am on February 10, 2017
Search engine marketing (SEM) is everything you do to garner the attention of your market via search engines, which includes pay-per-click (PPC) marketing and search engine optimization (SEO). PPC can drive your website to the very top of search results pages within a nominal amount of time. Most companies are not able to wait months […]
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5 Elements of a Successful PPC Campaign
By Saba SEO, 9:00 am on January 16, 2017
Pay-per-click (PPC) marketing is currently the only way to land a spot on the first page of search engine results pages. It’s also the quickest and easiest way to garner more attention for your business and drive more traffic to your site. Saba SEO, a leading San Diego PPC company, shares 5 essential elements for […]
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Google Updates that Dominated 2016
By Saba SEO, 9:00 am on January 13, 2017
As many SEO experts point out, Google changes its algorithm hundreds of times every year! While many of these changes are minor, the tech giant often rolls out a major update every now and then. This leaves SEO companies and online marketers scrambling for answers. 2016 was truly an eventful year. The popular search engine […]
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How Pay-Per-Click Works
By Saba SEO, 9:00 am on December 9, 2016
PPC or pay-per-click marketing is often seen as a much faster and more cost-effective alternative to search engine optimization. If properly designed and implemented, PPC campaigns can help companies garner immediate attention from their targeted markets. One of the most important things to know about PPC, however, is that it’s best used in conjunction with […]
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SEO Vs PPC [Infographic]
By Saba SEO, 9:00 am on November 28, 2016
There are many ways to increase website traffic for your business these days, two of which are known as search engine optimization (SEO) or pay per click (PPC) marketing. If you’re trying to decide which method would work best for you, it’s important to consider the pros and cons of each. Luckily, the SEO experts […]
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5 Main Differences Between Google & Bing Ads
By Saba SEO, 9:00 am on October 14, 2016
Google is the go-to search engine for most people. According to Comscore, It holds about 63% of the search market share. Bing is Microsoft’s search engine and was previously called Windows Live Search and MSN Search. Over the last several years, Bing has made a concerted advertising effort to position itself as a viable alternative […]
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How Google’s Move to Put 4 Ads in the Top Will Affect SEO Traffic
By Saba SEO, 9:00 am on October 12, 2016
The world of SEO was dealt the equivalent of a seismic shock when Google moved the paid ads from the right hand side of search results to the top of the page. Google said that it made the change for ‘highly commercial queries” in order to provide “relevant results” for users and “better performance for […]
View Full Article Hallmarks of a Successful Landing Page
By Saba SEO, 9:00 am on October 7, 2016
A landing page is the destination page your customers land on when they click on your ad. Most online marketing companies believe that it only takes a few seconds for the user to decide whether to continue to stay on your web page or to hit the back button and try another website. Therefore, it […]
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