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5 Main Differences Between Google & Bing Ads

Bing and Google Ads in San Diego, CA

Google is the go-to search engine for most people. According to Comscore, It holds about 63% of the search market share. Bing is Microsoft’s search engine and was previously called Windows Live Search and MSN Search. Over the last several years, Bing has made a concerted advertising effort to position itself as a viable alternative to Google.  Some studies put the combined market share for Bing and Yahoo.com at 30%.  If you are currently utilizing Google Adwords and want to learn about Bing Ads, speak with a PPC Management Company in San Diego to explore all your options.

At first sight, Google and Bing look so similar that except for the logo and the font, it can be difficult to tell them apart. Yet there are marked differences when it comes to placing ads.

1. Google Adwords = More Potential Customers

There are more people using Google than Bing. Hence, Google AdWords is likely to get you more potential online traffic than Bing.

2. Bing Had More Ads on the Top

Bing has four ads at the top of the search results page, whereas, until very recently, Google had just three.

3. Google Offers More Ad Extensions

Online ads have very little space for ad text, which creates problems for copywriters. With little space to work with, it is difficult for advertisers to fit in everything they want to say. Ad extensions in Google allow advertisers to easily create more space to fit more information and promote their message more effectively.

4. Bing Ads Are Generally Cheaper

Both Google and Bing use a similar auction format for advertising. However since there is less competition on Bing, the bids are lower, making the average cost per click (CPC) cheaper. Advertisers with smaller budgets can get better placement for their ads.

5. Google AdWords Offers More Features

Google is not known as the most intuitive search engine for nothing. When placing search ads, Google offers a large number of features for optimization and settings. And in true Google tradition, the interface is more manageable and easy to understand for users.

We, at Saba SEO, believe that PPC advertisement is one of the most effective marketing channels. As a Premier Google Certified Agency, our PPC experts are highly experienced in assessing the effectiveness of Google, Bing and Social Media PPC platforms for businesses.

Despite being the smaller search engine, there are several reports that claim that the conversion rate on Bing is sometimes better compared to Google. Depending on marketing budgets and the type of business, it may be a good idea to utilize both Google and Bing ads to increase reach and enhance the effectiveness of a marketing campaign. If you are interested in learning more about our PPC services, please feel free to give us a call at 858-277-1717.