Pay-per-click (PPC) marketing is currently the only way to land a spot on the first page of search engine results pages. It’s also the quickest and easiest way to garner more attention for your business and drive more traffic to your site. Saba SEO, a leading San Diego PPC company, shares 5 essential elements for a successful PPC campaign.
1. A Feasible Budget
You can’t implement an effective PPC campaign until you know just how much you’re willing and able to spend. With PPC, you’ll be paying for both productive and unproductive clicks. It’s important to understand the risk you’re taking, and your overall tolerance for this risk. It’s generally best to start small, experiment with a few ads, and make informed adjustments before going in with a larger investment.
2. Ability to Identify the Actual Search Terms Your Market Is Using
Although you can use keyword search tools to identify words and phrases that might be worth using in your campaign, not all of these resources are as accurate as they claim to be. It’s important to understand how people talk, particularly when discussing businesses like yours and the services or products they supply. Keep in mind people who’ve yet to work with you are far less likely to use the industry jargon that’s common among more seasoned buyers. One easy way to enhance your keyword research is by asking your current clients which search terms they used to find your business before making their initial purchases.
3. Something to Make People Act
The best PPC ads have valuable offers that make people stop and take notice. It’s not enough to tell people you have what they’re looking for, you also have to give them a reason to purchase it from you. Making PPC offers limited in duration is a common and highly effective strategy for inciting a sense of buyer urgency. Your offer should always include a clear call to action.
4. An Effective Landing Page Design
It’s not enough to draw traffic in. You also have to give people exactly what they want and expect. Make sure your chosen landing page reflects the stage of the purchasing process visitors are most likely to be in. Also, try not to make the purchasing process overly convoluted by asking people to fill out lengthy subscription or membership forms. Consider installing “Buy Now” buttons or any other tools that streamline the user’s experience.
5. Tracking, Monitoring, and Split Testing
As with all forms of online marketing, tracking is absolutely vital for knowing whether or not your monies are working for you. Consider using analytics packages from a third-party provider or from your own ad network. Analytics will give you a broad and all-inclusive view of your PPC performance, while split testing will show you how minor changes in an individual ad’s design affect its reception.
Whether you need help with managing a PPC campaign or want to optimize the content on your website to make it more search engine-friendly, you can trust in Saba SEO, the best SEO company San Diego has to offer. Take a look at our website to see the many services we provide, and give us a call at 858-951-1717 to learn how we can help your company succeed.