As Google tries to make machine learning models a bigger part of AdWords optimization, they’re rolling out a new responsive search ads format. Responsive search ads are still in beta, so not all advertisers will see them yet. Those who do have access to the feature can let the machines take more creative control in […]
View Full ArticleIn December 2017, Google increased the length of its search results snippets. A snippet is the description underneath the URL in organic search results that provides more information about the page. Snippets are also called meta descriptions, and they usually include content from the web page that Google dynamically generates. The experts at Saba SEO, […]
View Full ArticleGoogle updates are not an uncommon thing. Every year, Google makes several upgrades to its search engine algorithm. Some updates include basic bug fixes, while others have a massive impact on a website’s online ranking. San Diego SEO experts at Saba SEO discuss a few Google updates that have taken place so far in 2018. […]
View Full ArticleGoogle routinely announces updates to its core search algorithm throughout the year. The purpose of such announcements is to provide a heads-up to marketers, webmasters, and others engaged in online marketing. The search engine giant recently announced a “broad core” search algorithm update. Experts at Saba SEO, one of the leading marketing companies in San […]
View Full ArticleGoogle’s autocomplete predictions can be a handy feature for searchers, especially if there are some uncertainties about spelling. The tool minimizes the need to fully type to get to the desired results. On the other hand, it can be frustrating when suggestions are way off, or even downright offensive. Google is hoping to minimize the […]
View Full ArticleAfter months of testing, Google announced plans to debut an updated Search Console interface in 2018. As has been the case with previous Google rollouts, efforts will be made to transition users of Search Console to the new interface by allowing access to the original one until the changeover is completed. In the meantime, here’s […]
View Full ArticleGoogle recently made a big change in how they display snippets in their search results. In early December 2017, many searchers noticed the snippets seemed longer than before. Snippets are the descriptions shown beneath the URL in organic search results. They provide a brief description of the site and explain how the site relates to […]
View Full ArticleIn November 2016, Google announced their plan to start mobile-first indexing. Because more and more people are switching from desktop searching to mobile searching, Google wants to focus on mobile versions of websites. With mobile-first indexing, Google will consider the mobile version of a site as the primary source for ranking. San Diego web design […]
View Full ArticleIn 2016, Google announced their plan to enable users to ask plain language questions in Google Analytics. This plan allows people to get important information about their businesses or organizations without needing specialized knowledge in Google Analytics. With more people able to access and understand Google Analytics, data analysts will have more time to focus […]
View Full ArticleGoogle My Business has seen several changes throughout the past few months, and many of them have not been officially announced. Online marketing experts have put together a list of seven announced changes in Google My Business in 2017. 1. Snack Pack Available to More Industries The Snack Pack shows an image instead of providing […]
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