Category Archives: Local SEO
N.A.P. Tips to Maximize Local Optimization
By Saba SEO, 8:00 am on May 18, 2015
While many people may not realize it, having a company’s NAP properly displayed on their website can make a huge difference when trying to optimize for local SEO. NAP refers to a company’s name, address, and phone number, and this information is highly important when people are trying to find a company both physically and […]
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Optimizing Your Business for Local Search
By Saba SEO, 10:34 pm on February 2, 2015
There are many factors that determine how well your business ranks in local search. And with more and more users looking to their mobile devices to find local businesses while on the go, making sure that you rank locally will be instrumental to overall success. By optimizing the following factors, the search engine marketing experts […]
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Users Rely More and More on Mobile Phones for Search
By Saba SEO, 7:05 pm on January 16, 2015
Since the emergence of smart phones, the Internet is constantly available at any moment as long as one has their phone close by. Due to this convenience, people are relying heavily on their smart phones for web searches. According to comScore’s 2014 report, 53% of the total time spent on the Internet comes from mobile […]
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Penguin 3.0 Update Guidelines
By Saba SEO, 7:12 pm on November 11, 2014
The purpose of Penguin, a filter that sits on top of Google’s regular algorithm, is to reduce search engine rankings that violate Google’s ranking guidelines. The current update, introduced in October 2014, is Penguin 3.0, affecting less than one percent of search engine queries. While Google describes this update as a “refresh with no new […]
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How Does Google Determine Rankings?
By Saba SEO, 9:34 pm on November 5, 2014
Google takes several different factors into consideration when determining how a site will show up after that initial search request is entered. Understanding Google’s search criteria can help you optimize your own website so that it will rank higher, preferably somewhere within the first page of returned results, since searchers aren’t likely to browse through multiple pages. […]
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The Importance of Hyperlocal Keywords in SEO
By Saba SEO, 10:44 pm on October 21, 2014
The key to standing out online for many business in today’s competitive marketplace is to go local – very local. Welcome to hyperlocal search engine optimization. It’s an effective strategy that can be implemented in several ways.
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Have You Disappeared from Google’s 7 Pack?
By Saba SEO, 5:01 pm on October 14, 2014
Adding to Google’s menagerie of algorithm updates, its recent local modification “Pigeon,” was released on July 24, 2014, for American English searches. Like the release of Panda and Penguin before it, Pigeon has left some local businesses looking to make adjustments to their search engine optimization, as they find they are no longer appearing in […]
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