While many people may not realize it, having a company’s NAP properly displayed on their website can make a huge difference when trying to optimize for local SEO. NAP refers to a company’s name, address, and phone number, and this information is highly important when people are trying to find a company both physically and online. There are a number of ways that companies can use their NAP to assist in local search engine optimization.
Include NAP on Every Page of the Website
Including the NAP on every page of a company’s website is crucial for search engine optimization. When search engine spiders evaluate a site, they will rank it above others in the results page when it is very clear exactly where a company is located. One of the best ways to do this is to include the NAP in the footer that is displayed on every page.
Display Nap in Text Format
It is important to remember that search engine spiders are only able to recognize the NAP when it is displayed in text. Do not put your company’s name, address, and phone number in an image that crawlers cannot read. Basic HTML will work fine, and website owners can stylize the text with CSS if they wish to have it match the rest of their site.
Don’t Overdo It
While it is important for the NAP to be displayed on every page, note that it is best for the NAP to only appear once on each page. Including the NAP multiple times can make it appear like keyword stuffing, and this can have a seriously negative impact on SEO.
Keep Other Website Listings Consistent
When your NAP is listed in other places on the internet, such as your Google+ or Yelp pages, it’s important that all of the information is consistent. For instance, if Street in your address is not abbreviated on your website, it should not be abbreviated on any of your other listings on the internet. Consistency leads to higher chances for ranking in SERPs.
When utilized properly, a company’s NAP can help turn website visitors into clients, while also assisting people in reaching a larger audience. For more information about local SEO or other online marketing tactics such as pay-per-click advertising in San Diego or website design and development, call (858) 277-1717 and request a complimentary, no-obligation consultation with one of our internet marketing experts.