Category Archives: Miscellaneous
8 Marketing Strategies for Plumbers to Generate High-Quality Leads
By Saba SEO, 9:00 am on May 6, 2019
Most people searching for a plumber are looking for two main things—somebody local and somebody they’re pretty sure they can trust. Even if you’re a reputable plumber readily available to serve customers in certain areas, you’re not going to get much attention online without the right marketing strategy. Here are eight tips you can use […]
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7 Tips for Optimizing Content for Your Business Website
By Saba SEO, 9:00 am on March 15, 2019
Creating great business website content isn’t like creating any other sort of business content. Some of the rules are totally opposite. Online content requires some organization and planning to make your content more appealing and easier to read on a screen. Here are seven tips on how to write great business website content, brought to […]
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5 Great Choices Small Business Owners Can Make in 2019
By Saba SEO, 9:00 am on February 13, 2019
With the new year, there’s a new opportunity to create goals to move your business forward. Are you ready to move your business to the next level? Take the advice of the experts at Saba SEO, one of the industry’s most reliable marketing companies. San Diego companies and small business owners everywhere should make these five decisions […]
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Why Are SSL Certificates Essential for a Website?
By Saba SEO, 9:00 am on January 11, 2019
Google Chrome marks websites as “secure” or “not secure” to let visitors know if they need to be cautious when entering personal information. Sites marked “not secure” don’t have an SSL, or Secure Sockets Layer, certificate. When visitors see this “not secure” tag, they may not stay on your site or become customers. The staff […]
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What Do You Need to Know About Google’s Page Speed Update?
By Saba SEO, 9:00 am on January 7, 2019
Page speed has been a desktop ranking factor for nearly a decade now. While it’s long been suspected that Google also looks at page speed on mobile devices for ranking purposes, they’ve only recently declared this is the case. For San Diego SEO companies such as Saba SEO, this doesn’t come as much of a […]
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How to Create Pillar Content to Boost Your Google Ranking
By Saba SEO, 9:00 am on November 16, 2018
Pillar content, which is essential for top ranking on Google, is the main theme or perhaps a broad topic, like a hub or the center of a flower. With pillar content, you have created a resource page for readers. The result is authority on the subject and improved Google ranking. Google likes it when links […]
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5 Fantastic Techniques for Link Building
By Saba SEO, 9:00 am on November 12, 2018
While SEO can be instantly changed with a Google algorithm, link building is a practice that can help you establish yourself as an expert when other high-quality sites link to your site. Google now rewards sites that have rich content with high-quality links that are from established authorities in your business. No amount of SEO chasing […]
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How to Brighten Up Content for Dull Niches
By Saba SEO, 9:00 am on November 9, 2018
No matter how fascinating you may find your particular business niche or industry, the typical online searcher may not feel the same way. If you work within a niche that’s generally labeled as “boring” by people who don’t live and breathe all things related to that industry on a regular basis, it can be a […]
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What Google Is Doing to Protect Smaller Businesses from Scams
By Saba SEO, 9:00 am on June 27, 2018
Small and medium-sized businesses (SMB) that depend on online engagement for their revenue and brand visibility try to keep Google happy. You can image how concerned business owners would be when receiving a notice or phone call supposedly from Google threatening to remove their listing. This is just one example of the types of fraud […]
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Can Responding to Reviews Increase Your Conversion Rates?
By Saba SEO, 9:00 am on May 28, 2018
The digital marketing company Location3 recently released a study that found better star ratings correlate with increased paid search conversion rates. The company collected 16 months worth of data from over 7,000 business locations and 72,000 reviews. They defined “conversions” as post-click consumer actions such as email inquiries, form fills, and quote requests. Experts at […]
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