Creating great business website content isn’t like creating any other sort of business content. Some of the rules are totally opposite. Online content requires some organization and planning to make your content more appealing and easier to read on a screen. Here are seven tips on how to write great business website content, brought to you by the experienced marketing professionals from Saba SEO, a premier choice when it comes to marketing companies San Diego businesses rely on for expert advice and high-quality service.
1. Divide the Content
Dividing content with bullet points or a numeric list is an effective way to easily display your information. This approach allows for a lot of white space around the content, making it visually appealing.
2. Separate Paragraphs with Headings
Separate paragraphs with short descriptive headings that refer to the information in the paragraph below. Some of the readers visiting your site may have a particular question or interest, and a heading can quickly lead them to the information they need.
3. Use Visuals
Include high-quality photos or infographics to break up text and make the page look more attractive. This is also an opportunity to incorporate branding by using images related to your product or organization.
4. Consider Readability
Your sentences should be short. The language on your site should reflect your product or organization. If you’re offering technological or scientific information, language at a third-grade level would be inappropriate. At the same time, describing your mainstream app in highly technical terms might instantly turn your potential customers away.
5. Include Sources
Always use reliable sources when introducing new or controversial information related to your offering, and link to the original source.
6. Put the Conclusion at the Top
Start out with the conclusion of your blog post or page content and then tell the story of how you got to that conclusion. Most website viewers will start at the top and won’t make it to the end like they might with traditional print publications. Starting with the conclusion may keep more curious viewers on your page.
7. Double-Check the Spelling and Grammar
You’re a professional who provides a good product or service. The best way to demonstrate your organization is an authority is to have perfect spelling and proper grammar on every piece of content on your website. Double-check your new content to make sure it’s error free.
With these tips, you can retain viewers’ interest, boost SEO, and gain new customers for your business. If you’re looking for more detailed advice on how to optimize your website, call on the web design experts at Saba SEO. Whether our clients need assistance with SEO, social media, or Internet marketing, service is our number one priority. For help with your website content, call one of our friendly team members at 858-277-1717.