Some online marketing companies make the mistake of publishing SEO-focused content that is stuffed with keywords or otherwise unreadable. Usually, they just publish whatever content they can, sometimes duplication content, or publish content without thinking about what the user really wants. This is the wrong way to make content marketing work for you. Instead, focus on a user-oriented strategy with elements of SEO woven through.
Know Your Audience
First and foremost, you have to know who your audience is and who your potential customers are. The more you know about them and understand what drives them, the better you will be at creating content that attracts them and entices them to move forward in the buying process. Look at all the data you have and write detailed personas for your ideal customer. Then rely on these personas to write strong and effective content.
Think About What They Need
The best written content won’t make any difference if it does not address your target audience’s needs. Keep in mind that their needs might not always be directly linked with your product or service. Sometimes, these needs are more general and addressing them brings potential customers into the fold.
Know What You Want to Accomplish
With content marketing, you must be very clear on what you are trying to achieve. Are you hoping to increase your sales? Maybe you just want to increase your readership. Your goal will shape the content you create and how you approach your readers. Knowing what you are trying to do will help you decide how to do it.
Once you’ve implemented the user part of your strategy, it is time for the SEO strategy portion. This means writing thoughtful, interesting and shareable content that is optimized for search engines. Make use of metadata, alt tags on any images and linking to other pages on your site within blogs.
Find out about other effective ways to optimize website traffic for your business by calling Saba SEO at (858) 277-1717. Our SEO experts in San Diego are always available to take your call and schedule a free consultation.