Keywords are still the heart of search engine optimization, but context is also important. This is why related groups of keywords can provide more clarity than a single word or term. One way to put this concept into action is with keyword clustering. The experts at Saba SEO, a top-tier SEO company San Diego businesses trust for high-quality service and unparalleled digital marketing expertise, offer a more detailed look at the mechanics behind this approach to using related groups of keywords.
Why Keyword Clustering Is Beneficial
Google’s 2013 Hummingbird algorithm put more of an emphasis on phrases than single terms. The process of creating manageable groups of related keywords can be beneficial for your SEO efforts by:
• Clarifying user intent
• Improving your ranking ability by keeping relevant keywords together instead of trying to rank for each one separately
• Making it easier to weed out irrelevant or redundant keywords
Types of Keyword Clustering
A RankBrain update in 2015 further enhanced Google’s ability to find meaningful and related terms and phrases. There are two specific types of keyword clustering:
• Lemma-based clustering – Keywords or phrases with similarities are used based on the nature of their structure.
• SERP-based clustering – Matches are found based on what’s showing up on search engine results pages (SERPs).
How It’s Done
Keyword clustering can be done manually or with automated tools. The automated approach is convenient because it allows for the sorting of multiple terms quickly to find relevant and related ones. With the manual approach, you’ll need to pick and choose your keywords. You’ll then break them up into groups, determine your intent, and create your own lists specific to your preferred parameters.
Keyword clustering is like anything else involving keywords in that you’ll also need to research your keywords. This means looking at what terms and phrases your competitors are using and developing a better understanding of the words and phrases people are using to find your content online. Once you’ve done your research, you’ll be able to create clusters in a way that’s meaningful for your business and marketing or engagement goals.
Whether you need help creating an effective keyword strategy or you’re looking for a top-tier professional firm to create high-quality SEO campaigns for your business, call on the experts from Saba SEO. We’ve been a premier provider of San Diego SEO and Internet marketing service for fifteen years. Reach out to one of our specialists today at 858-277-1717.