Which of My Competitor’s Keywords Should I Target?

Staying up to date on your competitors’ keywords is a great way to do keyword research. There are plenty of online tools that can help you determine your competitors’ top ranking keywords, which could also be relevant to your site. However, it is important to be careful when targeting your competitor’s keywords. If you try to target every single one of the keywords other businesses use, it might not do you any good. Providers of SEO marketing in San Diego discuss which of your competitors’ keywords are worth targeting.

First, make sure the businesses you are observing are actually competitors that target the same audience as you. The target businesses should offer similar products or services to an audience that is almost identical to yours. Maybe you both offer the same product or service within the same price range, or maybe your locations are near one another. One way to find your closest competitors is to use the SimilarWeb tool, which lets you enter a domain and see which other sites the audience visits. Using SimilarWeb can help you determine whether a competitor’s customers are likely to visit a site similar to yours.

After selecting one or two competitors, determine the conversion rates of the keywords you’re considering. Your competitor may use a keyword that attracts a lot of viewers to the site, but very few of them actually become customers. If your goal is to increase conversions, you should avoid these keywords.

Once you have found a list of keywords that could work for you, select the ones you think will rank the easiest. Choosing the right keywords can help you see progress early on. Then, select the keywords that are the most similar to your current keywords that convert well. However, you should only choose keywords that can easily fit into your site. You don’t have to add entire sections to your site or change the structure just to accommodate one keyword.

Whether you need a simple keyword search or a comprehensive search engine optimization plan, the team at Saba SEO can be of assistance. For over ten years, our experts have helped businesses all around the globe boost their online ranking, increase conversions, and target the right audiences. Our customized digital marketing services and proven track record of success have enabled us to become a leading SEO and web design company in San Diego. To schedule an appointment with one of our SEO experts, call us at 858-951-1717 today.