Content marketing is what helps a well-designed website deliver the expected results. It’s not a good idea to have one without the other if you’re hoping to reach your target audience and encourage online interaction and engagement. The experts at Saba SEO, a premier web design company in San Diego, explain the specific differences between web design and content marketing and how these two concepts ultimately work well together.
Web design is largely focused on how content is arranged directly on a website. It also includes functional elements, such as navigation features and other structural components that contribute to the user experience (UX). Web design also involves:
• Color combinations and selections
• Fonts and other text-based elements
• Graphics and images
• The overall structure of a website
It also includes custom features and elements meant to create a positive user experience for visitors. SEO is taken into consideration as well, especially with mobile-friendly features that optimize the UX on smaller screens.
Content marketing refers to the creation and distribution of content. This process does include content on a website, but it also includes any type of content presented for marketing purposes. For digital or online marketing purposes, content marketing typically includes:
• Social media posts
• Email content
• Blog posts
• E-books, email newsletters, and other longer forms of content
• Video content
One other important element of content marketing is the promotion of all the content prepared for marketing purposes. This also includes SEO and related elements like internal and external links, which often direct the target audience back to the main website.
Content is the one key ingredient that’s a big part of both web design and content marketing. If client-specific content isn’t created, it can’t be presented in an easily accessible way on a website. Conversely, a well-designed website with amazing content isn’t going to do you any favors if efforts aren’t made to promote that content, present related content elsewhere, and steer online searchers back to your website.
Smart website design can enhance the success of your content marketing efforts and increase the odds that your website effectively represents your business. For advice on any aspect of internet marketing, from web design to SEO, businesses count on Saba SEO, an industry leader among marketing companies in San Diego, for the highest levels of expertise and professionalism. Call us today to speak with one of our friendly representatives.