The trend towards relevance has made content marketing even more important today than ever before. Sure, other elements of San Diego SEO marketing are still essential and shouldn’t be disregarded, although it all comes back to the need for consistently meaningful content. If you need some convincing that content marketing is king, consider these six facts.
1. Increased Use of Ad Blockers
A couple hundred million people now use ad blockers. This is why Google is placing ads within similar content. Doing so can be an effective way to get your message across without being intrusive since most browsers don’t go to a website for the ads.
2. More Site Traffic from Content Leaders
Content leaders who create valuable and engaging content generate nearly eight times more website traffic than their non-leader counterparts. In other words, browsers expect more from their visit than a sales pitch.
3. Content Equals Brand Recall
You have a better shot of standing out from a crowd of competitors offering similar products and services if your brand is seen as a source of useful information. An IBM Digital Experience Survey found that nearly 60 percent of marketers equate personalized content with higher engagement rates.
4. Consumers Read Relevant Content
The average browser spends nearly 40 seconds reading articles. While there’s still a tendency to skim, useful content is compelling and a steady stream of such content can boost brand recognition.
5. Email Marketing Has a Ridiculously High ROI
For every dollar spent on email marketing, the ROI is nearly $40. When an email campaign is properly executed, it can be an effective way to keep your audience engaged since the content can be uniquely personalized.
6. Fewer Costs, More Leads
Content marketing-related costs are roughly 60 percent less than expenses related to outbound marketing efforts. More importantly, content marketing generates approximately three times as many leads as television, newspaper, weekly mailers, and other traditional marketing methods.
Online marketing isn’t always easy to accomplish alone. As a leading company that specializes in search engine optimization, we make it our mission to identify your target audience and generate relevant content that draws in new and returning customers. Call us today at (858) 277-1717 to request a free website audit.