COVID-19 may have caused major changes to your business operations, but that doesn’t mean you should stop all your marketing efforts. Content creation is still a valuable marketing strategy that can help you reach out to new and existing customers. The experts at Saba SEO, a renowned San Diego web design and digital marketing company, share a few reasons to continue with content creation during the pandemic
Customers Are Spending More Time Online
While shops, restaurants, movie theaters, and other sources of entertainment are closed, people are spending even more time than usual on their phones and computers. Screen time and app usage are at an all-time high right now, so it’s a perfect opportunity to publish engaging content. This may not lead to conversions right away, but content creation will remind customers of your presence.
Communicating with Your Audience During a Crisis Is Important
Not speaking about COVID-19 could make your brand appear ignorant, insensitive, or tone deaf. You don’t have to publish content solely about COVID-19, but your business should at least make a statement about the pandemic in a blog or social media post. You can write about what your business is doing to protect its customers and employees, or you can send good wishes to healthcare professionals and essential workers. Customers will think positively of your business when you make efforts to keep them informed and offer support during tough times.
Consistency Is the Key to Success
The largest and most successful companies publish content almost every day. Maintaining a consistent schedule for posting content can help you maintain the momentum you’ve already built up. If you stop posting content entirely, your search rankings may suffer.
Everyone is feeling uncertain as the pandemic runs its course. However, continuing some of your normal marketing practices during COVID-19 can help your business in the long run. If you keep creating content regularly, your efforts will pay off in the future.
If you need help creating and optimizing your online content, reach out to Saba SEO. From identifying the right SEO keywords to designing comprehensive digital marketing strategies, we offer a variety of services to help businesses boost their online visibility. For fifteen years, our experts have helped organizations all over the world expand their outreach and acquire more leads by utilizing a variety of effective and targeted digital marketing tactics. To talk to one of our experts on content marketing and SEO, San Diego companies should reach out to us at 858-277-1717.