In short, to run a successful business, you must provide a solution to a strong desire or need. This starts with creating a buyer persona that represents your target audience. A customer persona is a profile of the person you want to attract to your business. The more accurate your customer persona, the more likely it is that you’ll offer something your target customer is willing to pay you for.
For the purpose of illustrating how to build a customer persona, the digital marketing pros at Saba SEO will use an example of creating a customer persona for someone who might buy fitness equipment. This fitness equipment is easy to store and can be used for as little as 15 minutes per day.
Demographics: This list should include things like age, gender, education level, occupation, income, and geographical location. Here’s an example of what this looks like:
- 32 years old
- Married with 2 month old
- Bachelor’s degree
- Annual household income of $62,000
Psychographics: Detail your ideal customer’s lifestyle, mindset, values and behaviors. The psychographic list for our example consumer persona might look something like this:
- Used to be more active
- Concerned about appearance (Retained 20 pounds from pregnancy)
- Has trouble finding time to work out or go to a gym
- Reads magazines about parenting, babies, fitness and travel
- Spends time online and watching modern sitcoms
- Weekly date night with husband
- Wants to balance being a mom with self-care
Imagine You’re Her (or Him)
Be as detailed as possible. Name your ideal customer. Get into her head and imagine how you’d feel, what your objections might be, what would motivate you to make this specific purchase. Get as detailed as possible. Doing so will increase your chances of matching your offer to her need or desire.
Use your customer persona to filter every word used in your marketing and every decision made in your business. Staying in that space ensures product and service offerings that move prospects to consumers.
Creating the right buyer person is just the first piece in the puzzle. Successfully targeting and attracting customers takes time, energy, and lots of effort. To learn more about what your company needs to boost business and profits, reach out to Saba SEO. We’re a trusted San Diego SEO agency with an exceptional track record of success. Give us a call today at (858) 277-1717 and ask about a free website audit.