More than half of all online searches have local intent. To attract the attention of searchers looking for local businesses, you may have to design content keeping their needs in mind. If you want to produce the best content for your business, consider these tips.
See What’s Trending Locally
Most of the leading San Diego SEM companies agree that the best content for local businesses is anything that’s relevant to the intended audience. Use Google Trends to see what keywords or phrases are currently trending in your desired geographic areas. Make use of this info by:
- Naturally using keywords/phrases that make sense for your business
- Using trending local keywords in new blog and social media posts
- Paying attention to related key phrases for nearby locations so you can have more variety in your content
Pay Attention to Comments and Conversations
Take cues for your local business’s content by seeing what your customers are already talking about. This means staying active on your social pages and regularly checking feedback and blog comments. On a related note, consider asking local customers to post video reviews and comments you can use to enhance your content.
Play Up Unique Features of Your Local Area
Keep your customer base engaged by adding unique local features in your content. For instance, if you have a local limo/shuttle bus service, you can reference upcoming local festivals and events in your content because area residents may need rides to and from these events. Further localize your content by:
- Using local terms for neighborhoods and monuments rather than the “proper” names
- Referencing some of the main streets or nearby neighborhoods
- Mentioning noted local residents (if it makes sense to do so)
Make sure your content is optimized for mobile devices because most searches conducted by on-the-go consumers are for local businesses. Creating a Google My Business listing will make your business visible on Google Maps. Don’t forget to use niche directories specific to your intended local audience.
Creating high-quality content for local businesses requires professional expertise, which is something Saba SEO is renowned for. Our team of online marketing experts can create responsive websites and reader-friendly content that can boost your online ranking, increase your website traffic, and improve your conversion rates. From simple tweaks to complete revamps, we offer customized content marketing solutions that are in-line with your business objectives and target audience’s expectations. If you need fresh, catchy, and highly engaging content for your local business, give us a call at 858-951-1717 today.