Selling things online typically involves products that need to be promoted. Because of the high level of competition, you need to have well-written, SEO-friendly product descriptions to increase your odds of seeing the desired results. If you’re just learning how to do this, the experts at Saba SEO, one of the leading San Diego marketing companies, share a few tips on how to get started.
Spotlight Key Features
The first thing you should do with your descriptions is highlight key features. If the format is appropriate, consider using bullet points to make these features stand out even more.
Use Persuasive Words
Another way to catch a searcher’s eye is by using persuasive or attention-getting words. Terms of this nature could include:
- “Introducing” or “announcing” for new products
- “Easy,” “simple,” or “quick” to emphasize a product’s ease of use or ability to help a consumer save time
- “Elegant,” “rugged,” or “colorful” to suggest the way a product looks
Know Your Target Audience
It’s much easier to write product descriptions when you clearly know who you’re targeting. For example, if you have a B2B product, you might write a description that plays up your product’s ability to boost efficiency or consolidate tasks.
Keep Descriptions Simple & Concise
Read your product descriptions carefully before you post them. Are they easy to read? Can you pick out key features quickly? Do you have a clear understanding of what the product actually does? If you answer “yes” to questions like these, you’re good to go.
Carefully Choose Keywords
If you attempt to jam too many keywords into short descriptions, they could be flagged for keyword stuffing. A good rule of thumb with keywords is to put the main one in your headline and a few relevant ones in the description.
Ultimately, you should write product descriptions for actual people, not search engines. Present an honest, concise summary of what your product is, what it does, and how it can benefit the intended user. Also, track results to get an idea of whether or not you’re getting the desired SEO traction so adjustments can be made when necessary.
If you need help with any aspect of search engine optimization, turn to Saba SEO. We are a respected SEO company in San Diego with several years of experience in Internet marketing. For more than a decade, our experts have created customized and quality-assured SEO strategies for a wide variety of businesses all over the globe. To learn about our high-quality services, call one of our SEO experts at 858-277-1717.