Just 2 percent of website visitors make a purchase during the first visit. On the other hand, retargeting brings back more than 90 percent of website visitors. Retargeting is a process that works by tracking who’s checking out your ad content and what actions they’re taking—or not taking—and displaying your ads to entice them to come back. The digital marketing professionals from Saba SEO, one of the most innovative San Diego marketing companies businesses can work with, explain some of the top tools to use to help with your retargeting efforts.
Offering access to AI-driven marketing software, AdRoll is a reliable and popular retargeting tool. The platform uses connections across various devices to help you find and retarget high-intent visitors. Appealing features include extensive documentation, in-app retargeting, and retargeting through email.
In addition to its assortment of useful automated features, this platform makes it easy to find ad locations and websites where your target audience is likely to be. What this does is make it easier for you to make relevant first impressions while also making your retargeting campaigns more effective.
This multifeature retargeting platform has tools that allow you to place retargeted content on banners and in other high-visibility locations online. There’s also a tool you can use to extend your retargeting efforts to top social media platforms.
Google’s popular ad platform also has built-in retargeting tools. These easy-to-use tools allow you to retarget ads to Google searchers, but that’s not all. You can also retarget users via YouTube and apps with Google Ads as an included platform.
Facebook Custom Audiences
Facebook’s Custom Audiences tool can be used to create retargeting campaigns aimed at Facebook users who have already engaged with your content. However, the pixel can be inserted on any site, so it can also be used on your various landing pages to retarget visitors once they sign into Facebook.
This tool is worth adding to your retargeting arsenal because of its advanced behavior analysis capabilities. It allows you to get the most out of your retargeting efforts by showing you how searchers are engaging with your various ads on different platforms.
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