5 Ways to Use Data Blending to Get More Valuable SEO Insights
Just like peanut butter and jelly, some things go better together. This is also true when it comes to the data available to help you streamline your SEO decisions, investments, and results. One way to do this is to blend data with common elements together into one convenient source—think Excel spreadsheets. The SEO experts from Saba SEO, a premier San Diego SEO agency, offer the following ways to get smarter SEO insights from data blending.
1. Adding Conversion and Revenue Data to Search Console
Google Search Console (GSC) alone is an extremely useful source of data, especially technical SEO data, but you won’t find info there about revenue or conversions. The “fix” is to take this data from your Google Analytics (GA) reports. Set up a DataFrame with GA data and use the Pandas merge function. You’ll get the conversion data for your landing pages by dividing transactions by clicks. Do the same thing with revenue per transaction to get your average order value.
2. Connecting Links with Traffic
It’s no secret that backlinks have the potential to boost traffic. Determine if this is the case for your site by exporting your latest links from GSC. Blend this data with GA organic search traffic for the same time period.
3. Linking New Visits and Content Length
If you’re curious to see whether shorter or longer content is enticing new visitors to interact with your site, combine data from your preferred crawler with GA performance data. You can also use GSC data. Group these pages by their associated word counts. You’ll then be able to see which word count groups are inspiring the most organic visits. Just make sure to use the same set of landing pages. You’ll then create word count bins.
4. Tracking Traffic Gains and Losses
If you’re wondering why you’re suddenly losing traffic, blending data from two separate time periods can help you solve this common SEO mystery. This same type of comparison can also show traffic gains. Use data tables for the same number of days within a specific period just before and after your traffic gains or losses were experienced.
5. Locating High-Performing Keywords with Not-So-Good SEO Rankings
Just because certain keywords perform well on Google Ads doesn’t mean those results will translate to organic search. The way to find out if your paid search keywords are performing well organically is to blend Google Ads data with GSC. Make sure to use the same data ranges in your data tables. You’ll get combined data that shows your lower-ranking keywords based on:
• Transactions
• Positions
• Clicks
When you’re analyzing your site’s SEO performance, data blending can provide much deeper insight than evaluating various data sets separately. If you need help using data blending to develop or transform your overall SEO strategy, call on the SEO experts from Saba SEO, an industry-leading provider of San Diego SEO services with more than a decade of experience. Reach out to one of our SEO specialists today at 858-277-1717.