A question that many San Diego SEO companies get asked by customers regards the timeframe in which they will start seeing results. The truth is, any legitimate SEO company will not make promises on when they can deliver results, especially in terms of what rankings they’ll achieve for your website. That’s because an SEO campaign can take anywhere from 3 months to a year before page one rankings are achieved, and there are many factors that come into play.
Factors Influencing an SEO Timeline
If your website has incurred penalties from Google, it is crucial to fix these problems before starting to build upon a new SEO campaign. On the other hand, if your website has been up-and-running without any penalties, you’ll start to see results faster than a website with little to no search engine history.
In addition to domain age which was mentioned above, other factors like website authority, backlink profile and competitiveness of market, will factor into how fast your website will achieve high rankings – of course, only when these things are completed in accordance with Google’s best practices.
It’s also important to keep in mind that building a campaign too quickly, such as adding a number of irrelevant blogs and backlinks, can sometimes signal to Google that you are trying to “game the system” with a quantity over quality approach. With SEO, slow and steady always wins the race.
Rather than expecting specific results from an SEO company, you’ll want to see steady month over month improvements. If you are ranking on page 100 for your target keyword, you want the SEO firm to show that you’ve been slowly climbing up the rankings. This should be the case for all of the target keywords you’re aiming to rank for.
A proper SEO campaign takes time and its effectiveness can be substantiated through reporting tools that the SEO firm you’re working with will provide you on a regular basis. It’s important to note that it’s not always about the raw traffic numbers either. You’ll find that conversion is just as important and that certain keywords will perform better than others.
Becoming a High-Ranking Website
SEO is a marketing channel that is not always predictable, but when done properly, can help businesses attain high ranking in Google in the long-term. And for businesses that are looking for immediate results, SEO can always be supplemented with a well thought out pay-per-click marketing campaign.
Interested in learning more about search engine optimization or online marketing? Reach out to Saba, Inc. today and speak with one of our San Diego internet marketing professionals. We offer free website analysis, complimentary consultations and can answer any questions you may have about becoming more relevant in the online world. Call us today at 858-277-1717 – we look forward to hearing from you!