Paid ads put your products or services in front of people who are more likely to be interested in what you’re offering. This perk alone can give you a very nice return on your investment. If you have plans to launch pay-per-click, or PPC, campaigns soon, the
San Diego web design and digital marketing experts from Saba SEO explain some of the things you can do to increase your odds of achieving success with your paid advertising efforts.
Set Your Goals & Budget
Start by defining your PPC campaign goals. While getting more conversions is a common paid ad goal, PPC campaigns can also be effectively used to achieve the following goals:
• Boost brand awareness
• Encourage visits or calls to a physical business
• Increase website traffic
Once you know your goals, determine how much you can spend for a PPC campaign. If you’ll be running multiple campaigns, set an overall PPC budget and determine how much you’re able to allocate for each campaign. Knowing your budget ahead of time also makes it easier to choose keywords.
Be Smart with Keyword Selection & Setup
Speaking of keywords, take some time to select the most relevant terms for your PPC campaign. Use keyword research tools to check out things like the level of competition for each term. It’s often possible to effectively use less competitive terms. Also, choose negative keywords you don’t want associated with your ads to avoid irrelevant results.
Get Some AI Help with Headline & Description Combos
Google offers responsive search ads. Artificial intelligence is used to find the right combinations with up to 15 headlines you’ll submit plus four descriptions that are 90 characters long. The results are intended to give you winning matches for headlines and descriptions.
Do Comparison Testing
A/B, or comparison testing, is a cost-effective way to get a feel for which version of a PPC ad will likely perform best. You present two similar versions of the same ad with small adjustments to things like headlines, calls to action, and images. Use the results to determine which versions of your ads to use for the duration of your campaign.
Finally, keep an eye on the results you’re getting with PPC so you can make adjustments to your campaigns and budget. There are plenty of easily accessible stats you can use to learn where you stand at any given moment with your paid ad efforts. You can even put safeguards in place to pull ads that aren’t performing as expected so you don’t exhaust your budget too quickly.
If you need help creating a PPC campaign or designing an overall marketing strategy for your business, turn to Saba SEO. As one of the leading marketing companies in San Diego, we use a wide variety of tools to create focused campaigns for our clients. With our help, you can expand your customer base, acquire more leads, and boost your online visibility. We offer search engine optimization, paid marketing, content development, web design, and social media management services. To schedule an appointment with one of our digital marketing specialists, give us a call today.