Tips for Creating a Strategy for Content Marketing

How to Build Your Content Marketing Strategy in San Diego, CA

In today’s digital world, if you want to make an impression, you need to publish interesting, eye-catching, relevant content that concludes with a strong call to action. But before you start, the experts from Saba SEO, specialists in content marketing, SEO, social media, and web design San Diego business owners trust for outstanding service, list some things you need to determine first.

Figure Out Who Your Audience Is

The first thing you need to do is to define your target audience. What is their age group? What are their interests? What are their nationalities? In other words, who is most likely to respond to your content? Are you reaching a global audience, or is it more restricted?

Decide Where to Publish

There are a number of popular social media platforms. Which ones you choose depends on your defined audience. Where do they hang out? Some of your options include:

  • TikTok – Primary ages:10–19, format: short videos
  • Snapchat – Primary ages: 15–25, format: short videos
  • YouTube – Primary ages: 15–25, format: longer videos
  • Twitter – Primary ages: 18–29, format: short tweets and videos
  • Facebook – Primary ages: 25–34, format: posts and videos
  • Instagram – Primary ages: 25–34, format: short uploaded videos, live videos, and photo carousels
  • Pinterest – Primary ages: 50–64, format: photos

Determine the Type of Content

Your choice of content ranges from a quick 10-second video on TikTok to a 4-hour livestreaming event on Instagram. Don’t forget your own website, where you can post a variety of search-engine-friendly messages.

Choose How Often to Publish

The key to success is to publish often and consistently. Once a week is good, but three times a week is better. Many companies offer social media schedulers that allow you to choose your platforms, upload content in advance, schedule the publication date, and analyze the performance.

Decide Who Generates the Content

If you’re a startup company without a marketing budget, you’ll probably create all the posts in-house. However, if you want to outsource this labor-intensive task, contact a marketing agency or freelancers on sites like Upwork.

Start small, gain experience, and build slowly. Learn which approach works best for you and focus on that.

For high-quality internet marketing and SEO services, rely on the digital marketing experts from Saba SEO. As one of the premier marketing companies in San Diego for two decades, we specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you’re ready to step up your content marketing strategy, reach out to one of our experienced consultants today.