If you do business online, you’re probably aware of the importance of optimizing your content for maximum visibility. This is known as search engine marketing, and it is often clumped together with search engine optimization (SEO). In reality, there are two main types of SEO used to attract attention online, namely local and organic. Here’s a look at each of these approaches to SEO in detail.
What Is Local SEO?
Local SEO is based on local intent, or what people within a specific geographic area are looking for at any given moment. It’s the results somebody sees if they type something like “pizza places in Miami.” To appear prominently on local search results pages, you may have to:
- Make sure your NAP (name, address, phone number) info is correctly mentioned online
- Place your business on various directory sites
- Encourage customers to post reviews online
- Include geographic references in your content
What Is Organic SEO?
With organic SEO, there’s no search intent. The searcher is just looking for information, not anything specific to a geographic location. Even in this case, Google assumes local intent and produces results based on the searcher’s IP address. To boost your organic search ranking, you may have to:
- Produce relevant, high-quality content
- Use images and videos when it makes sense to do so
- Naturally place internal links within your content
- Have links from relevant sites/sources that point back to your site (external linking)
Which One Is Right for You?
As for which method to use, it depends on how your customers normally interact with you and how you offer your products and services. Brick-and-mortar stores such as retail outlets and restaurants often benefit more from local SEO. A business that ships products anywhere in the world may likely benefit more from using organic SEO techniques that boost online visibility regardless of geographic location.
For the best results, you should consider investing in both local and organic SEO. San Diego SEO experts at Saba SEO can deploy a number of tactics to boost your local as well as organic search. From establishing your business page on local directories to local listing citations and link building, our comprehensive approach to SEO allows businesses to expand their outreach and get more traffic. If you have certain SEO goals in mind, we’d love to hear from you. Give us a call at 858-951-1717 to get started.