An effective SEO and online engagement strategy requires a solid understanding of what matters most to your target audience. This is where careful research comes into play. Part of this process involves search queries and keywords—two related and often interchangeably used terms that have some important differences. The experts from Saba SEO, a top-tier SEO company San Diego businesses trust for high-quality service and unparalleled digital marketing expertise, explain what you need to know about the difference between search queries and keywords.
A search query is what a searcher types or speaks to initiate an online search. Search queries are useful for SEO and online engagement purposes because they show user or searcher intent. Google takes what’s popular with search queries into consideration when looking at ranking factors. This means search trends should definitely be given some attention.
Keywords are the specific terms or phrases you select to include in your content, various tags, headers, and other places for ranking purposes. Keywords are often associated with paid ad campaigns. However, they can also be used to improve organic rankings and steer more traffic to your website, social media or blog posts, emails, and other digitally accessible content.
Search Queries + Keywords = Better SEO Results
Search queries enhance the power of your keywords by giving some much-needed context to the terms and phrases in your content. This is what search engines use to determine what to present to searchers. By learning more about what’s going on with search behavior related to your business, products, or services, you’ll be able to put together a more relevant and meaningful keyword list. Basing your keyword decisions on what’s going on with search queries allows to you to:
• Create better-performing landing pages
• Connect more effectively with your intended audience
• Improve results with paid ad campaigns
• Fine-tune your content so it aligns better with what’s important to your target searchers
Google’s auto-complete feature is an easy way to see what’s popular among searchers using terms that apply to your business. This also gives you a chance to discover some long-tail keywords that can add more context and meaning to your content. Keeping an eye on search queries further helps you out by allowing you to periodically review your keywords to see if they still line up well with related searcher intent.
Whether you need help creating an effective keyword strategy or you’re looking for a top-tier professional firm to create high-quality SEO campaigns for your business, call on the experts from Saba SEO. We’ve been a premier provider of San Diego SEO services for 20 years. Reach out to one of our specialists today