In the ever-changing realm of software, we often get confused about emerging technologies and technical acronyms. If you’ve ever wondered what the difference between a mobile application and a mobile website was, the experts at Saba SEO, an industry-leading mobile SEO and web design company in San Diego, explain a few important things you need to know about mobile apps and mobile websites to decide which may be the right option for you.
Visiting Versus Installation
The most obvious difference between mobile apps and mobile websites is how users interact with them. To keep things simple, mobile applications are something you download onto your phone or device. Without this download, you can’t interact with the internal software mechanisms of the application.
Similarly, a mobile website is a URL domain you visit. For example, let’s say you head to MyPersonalWebsite.com to read and view blog posts. This is considered an example of a mobile website, whereas downloading an application off your device’s application store called “MyPersonalWebsite” would be an example of a mobile app. In essence, the difference lies within how you view the domain as a whole.
Which Platform Is Better?
Like most things in life, finding a clear “winner” is never simple. To gauge whether your needs are better suited via a mobile website or mobile application comes down to personal preference and what you think your customers might prefer. Generally speaking, here’s where a mobile application performs better than a mobile website:
- Quicker load times
- Stores data locally
- Less prone to security issues
- Updates automatically
- Offline usage
However, mobile applications tend to provide less customization than mobile website frameworks. And to keep the argument even, here’s where mobile websites surpass mobile applications:
- Indexed by search engines
- Expansive user base
- Easy to monetize
Depending on your company’s needs, both mobile applications and mobile websites are extremely efficient for helping businesses transition into the digital era and better connect with current and potential customers.
If you need help creating an amazing mobile app or mobile site for your business, reach out to the experienced professionals at Saba SEO, a premier San Diego SEO agency. We’ve worked with businesses all over the world to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app or website, contact one of our specialists today.