As information becomes more digitally accessible, digital marketing will continue to evolve to allow messages to be delivered to consumers in ways that are convenient and effective. For example, global spending for mobile ads is expected to be close to $250 billion within the next few years. Keep reading to learn what the experts from Saba SEO, the specialists in Internet marketing San Diego businesses have relied on for almost fifteen years, have to say about the ever-changing world of digital marketing.
Creating an Awesome Customer Experience
Customer experience (CX) is one of the top digital marketing phrases for 2020 because today’s consumers have more expectations than ever, one of which is more personalization. Part of the reason for this is the tremendous growth of online content. Ultimately, this means CX will be front and center in all digital marketing endeavors, including ones involving:
- Social media and blog content
- Email marketing
- Text message/in-app marketing
Embracing New Technology
Newer innovations such as chatbots and trendy applications such as WhatsApp and Marco Polo are becoming increasingly common ways to boost customer engagement and respond to customer needs. Google is also using technology to leverage search data more effectively, which means marketers have to be especially diligent about producing high-quality, relevant content.
Transitioning to a Visual World
Google and leading social platforms such as Pinterest are investing heavily in visual technology to meet the demand for visual content. It’s appealing because the human brain is naturally wired to process visual data much faster. The bottom line is that the right mix of visual and text-based content has the potential to drive home the intended message in a way that’s more memorable and influential.
Digital marketing is also being affected by the growing reliance on voice search because of voice-activated devices such as Alexa and AI-powered technology and automation. While you’ll want to pay attention to other trends, such as live video and creating content perfect for featured snippets on search engine results pages (SERPs), the one digital marketing trend that will never change is the need to be mindful of what matters most to your target audience.
If you need a comprehensive digital marketing plan, turn to Saba SEO, an Internet marketing service agency you can trust. For more than a decade, we have offered customized, high-quality digital marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratio. Our experts stay up to date on the latest trends in digital marketing and offer quality-assured services. To learn about our Internet marketing plans and packages, give us a call at 858-277-1717 today.