Content marketing is not the same as a traditional marketing campaign. In some ways, it’s easy to create content and publish it. But is that content effective? A strategic mindset is fundamentally different from a 9-to-5 mindset. Here are a few reasons it’s crucial to have a content marketing strategy for your business, brought to you by local San Diego SEO pros.
Attracting, getting, and keeping customers is the most basic goal of any business. But, it’s easy to get caught up in the day-to-day activities that are supposedly meant to meet that goal. Bottom line demands can be overwhelming. At those times, it can seem counterproductive to take a long-term approach.
A strategic mindset asks big questions. The answers to those questions can give clarity to every other activity.
Build an Audience
The biggest question is: Who are our customers? Then, there are other questions:
- How do we find them?
- What do they need?
- Why would they choose us?
- How do we convince them to choose us?
Building an audience can feel different than making profits. In the short term, it is. But in the long term, this is the essence of attracting, getting, and keeping customers.
People trust those who are in authority. Strategic thinking will put you back in the mind of your ideal customer so that you can remind yourself and them why they should choose you over anyone else.
Determine an Ideal Customer
In order to attract customers, you need to know them better than they know themselves. But “a customer” is not “every customer”. A customer is a single person. An effective piece of marketing content requires a strategy that can make a person feel that it was written specifically for him or her.
Every piece of marketing content will become more effective, will create more return on investment, and will better serve your customers and your business when you’ve created a strong content strategy.
Have questions? We’ve got answers! Give us a call at (858) 277-1717. We’re a San Diego-based search engine marketing company with a content-is-king attitude, always willing to answer questions or provide a complimentary website audit!