Although buying ads won’t directly affect your organic search rankings, it’s possible for Google AdWords to have an indirect impact on how your site ranks organically. Before investing in Google advertising in San Diego or another city, take a look at some of the ways paid ads may affect your organic results.
Searchers May Click an Organic Result After Seeing an Ad
Several studies have shown that searchers who view ads are more likely to click organic results for that business. It also works the opposite way. If someone sees an organic result and an ad for your business, they are more likely to click on the ad. Seeing both an ad and an organic result creates a bias that causes many searchers to click when they wouldn’t otherwise. Even if searchers don’t click on your paid ad, the presence of your ad may increase the likelihood that they’ll click on your organic result.
Visitors May Be More Likely to Convert After Viewing an Ad
Searchers are likely to click on your organic result, as well as engage with your content and become customers. Higher click-through and engagement rates can boost your organic rankings. Because they’ve seen your paid ad before, they have a stronger brand association than if they’d just seen the organic result.
Ad Clicks Can Lead to Links and Mentions That Improve Organic Rankings
When someone clicks on your paid ad and views your site, he or she might choose to link to it or mention it on his or her own site or on social media. The more links and mentions you have, the better your organic ranking will be, especially if your site provides a compelling user experience or has helpful content.
Whether you need a focused PPC campaign or a comprehensive SEO plan, San Diego AdWords experts at Saba SEO can help. We are a leading digital marketing agency with over ten years of professional experience in paid marketing and search engine optimization. Our experts can analyze your business objectives and target audience and offer customized solutions to boost your online visibility. We also specialize in social media marketing and we’re up to date with the latest digital marketing trends. Call us at 858-951-1717 to schedule an appointment with one of our SEO experts.