You know the importance of having a website and establishing an online presence. But how do you get prospective customers to visit your website? Furthermore, how do you drive traffic with limited funds? If you’ve asked yourself these questions before, worry not, you are just one of many. Driving traffic on a limited budget is a problem faced by companies big and small, but fortunately, there are viable solutions.
It All Starts with a Plan
When you have a limited budget, any San Diego internet marketer will stress the importance of creating a strategic plan to map out exactly how that budget is going to be spent. You’ll need to look at all your options for driving online traffic, from Facebook and Twitter to SEO and PPC, so you can decide which strategies would be most relevant for your target audience and why.
Options for Driving Traffic
While there are many ways to drive traffic to a website, here are a few of our favorites:
Social media networks provide outstanding opportunities to promote and share your product or service, and the best part, it’s free! You can directly communicate with people who already love your company in addition to prospective customers who are interested in learning more about what you have to offer. By answering customer questions, sharing promotions, and giving your followers the inside scoop about what your company’s doing, you can enhance your brand’s image, create a loyal fan base, and ultimately, drive traffic to your website.
Today, users are constantly looking for information online, wanting the inside scoop on the products or services they’re going to buy. Blogging is free and a great way to communicate this information with a company’s target audience. No one knows your product or industry better than you, so why not share that knowledge. Blogging relevant industry information increases your authority in the space, and when done correctly, can boost visibility in search engines and website traffic.
With pay-per-click marketing, you create a campaign that will allow your own customized advertisements to show in Google search results for keywords that you choose. You then pay on a per-click basis, meaning you only pay when a prospective customer clicks on your ad and is taken to your website. You can also set a daily budget, ensuring that your advertising costs are contained to an amount that you are comfortable with. For more about the ins-and-outs of pay-per-click marketing, click here.
Search Engine Optimization
Search engine optimization is the process of optimizing a website (content, title tags and descriptions, headers, page speed, and other metrics) so that it will appear favorably in search engine results pages (SERPs). The basics of SEO can applied by a savvy businessman or woman, but for those who do not have the time to learn about SEO, there are reputable SEO companies in San Diego that can work with your budget to help you attain long-term visibility in SERPs. SEO is often seen as a long-term investment (it may take anywhere from 6-12 months to see results) that will continue to produce traffic month over month.
Testing the Market
Generally, a combination of online marketing strategies should be implemented for 4-6 weeks. Then you can collect data and analytics to determine which strategies are the most successful, allowing you to shift your concentration and budget to the ones that generate the highest returns on your investment.
For more information about driving traffic on a limited budget, reach out to the internet marketing experts at Saba, Inc. We are a premier SEM and SEO company located in San Diego, CA and have clients throughout the United States and Canada. Call us at 858-277-1717 to request a free consultation with one of our web experts.