Getting more people to visit your website doesn’t have to be a challenge. Improving your SEO (search engine optimization) by demonstrating your expertise is a way to continuously gain new visitors and help you rank in search engines. Here’s some great advice from the industry experts at Saba SEO, a prominent San Diego SEO agency, on ways your business can smoothly drive traffic to your website.
Answering questions customers ask on your blog or social media can be a very easy way to smoothly drive traffic to your site. There are many ways you can take these questions and build evergreen content that demonstrates your authority and helps your site rank with Google and other search engines. Creating an FAQ (frequently asked questions) page is a natural way to demonstrate your expertise. You can show your knowledge and even link to the solutions you offer. You can answer a question by creating a separate landing page or blog post with a step-by-step process that answers the question, which is helpful to site viewers. Sometimes numbered posts are put on the front page of Google searches because they educate and solve problems. Questions are also great fodder for a series of blog posts with deep dives into a topic.
Don’t be afraid to try a variety of formats to reach customers. Infographics, videos, and shorter blog posts may appeal to some customers, while lengthy posts with deep dives into subjects may appeal to another group of potential customers.
Guest blogging or guesting on a podcast is a modern way to get new people to your site. The backlinks from your appearance to your site also improve your SEO.
On the other hand, interviewing experts in your field can also bring your guests’ fans to your site. Ask for a backlink from the expert to gain those new viewers and improve your SEO.
User experience (UX) is key to keeping viewers on your site. Is your site responsive, mobile-friendly, fast, secure, and converted to HTTPS? Can new customers find the buy button? UX is important for SEO because Google rewards sites that are user-friendly.
If you need help with driving traffic to your website, reach out to the experts at Saba SEO. Our team of SEO specialists can create an SEO strategy to boost your traffic and grow your customer base. As a renowned SEO company in San Diego, we have over ten years of experience in search engine optimization, web design, content development, and social media management. To talk to one of our knowledgeable SEO Managers, give us a call today at 858-277-1717.