With more than 4 billion Internet users, you’d think it wouldn’t be all that difficult to reach out to ones who are interested in what you have to offer. However, the potential problem is the massive amount of competition for online attention, especially when it comes to organic traffic. If your goal is to tap into search engine traffic and snag qualified leads, the San Diego SEO experts from Saba SEO suggest these five ways you can boost your odds of doing this effectively.
1. Consider User Intent (Not Just Search Volume)
It’s tempting to focus on search volume when choosing keywords. However, you’ll be more likely to turn organic traffic into qualified leads with keywords organized by user intent instead. For instance, “furniture store near me” suggests an intent to purchase. Also with user intent, it can be helpful to:
• Prepare your content first with your intended audience in mind
• Select keywords that reflect the intent suggested by your content
• Create headlines that accurately reflect your content so searchers will quickly notice
2. Improve Your Existing Content
You don’t have to ditch your old content entirely if you’re not getting qualified leads. If you have older content that’s still attracting traffic, adjust it so it’s a better match for your intended target audience. This can also work with older pages created before you had an SEO strategy in place.
3. Determine When to Create Landing Pages
One reason you may not be getting qualified leads with your organic content is because it’s too broad. If this is the case, create goal-focused landing pages devoted to specific purposes, services, or products. Pages of this nature are more likely to generate qualified leads when properly optimized.
4. Brand Your Search Terms
Some searchers may be specifically looking for content online related to your business. Tap into this audience with branded keywords. Yes, the search volume for branded keywords that include the name of a business is lower. Even so, the leads generated tend to be more productive.
5. Don’t Just Target People Who Are Ready to Convert
Not all potential leads will be ready to take the desired action, and that’s okay. Further organize your content to address different parts of the buying cycle to allow searchers to jump in at any point that’s right for them. Do this by presenting some content that’s more informative and some that’s more focused on immediate conversions.
These are just a few of the best organic SEO techniques you can start using today. If you need help boosting the impact of your SEO strategy, call on the experienced professionals at Saba SEO, the experts on SEO San Diego companies trust for outstanding industry knowledge, high-quality service, and integrity. Give one of our SEO specialists a call today at 858-277-1717.