Paid ads may get top billing on search engines like Google, but organic SEO can be just as effective at driving traffic to your site. If you’re looking to improve the results you’re getting with your organic efforts, there are some ways to turn things around and achieve your goals. The San Diego SEO experts from Saba SEO suggest three effective SEO techniques that can drive organic traffic in 2021.
1. Paying Attention to Technical SEO
Slow page load times can boost your bounce rates and drive traffic away from your site. This is one example of why it’s important to pay attention to the technical aspects of SEO when looking to improve organic traffic results. With technical SEO, also pay attention to:
• Accessibility on mobile devices
• Your sitemap so search engine crawlers better understand how to rank your site
• HTTPS to increase site security, since this influences ranking to some extent
2. Using Long-Tail Keywords to Optimize for Voice Search
It’s becoming increasingly common for searchers to use voice prompts to conduct online searches, especially on mobile devices. Since people speak differently than they type, such searches typically involve longer and more specific phrases and terms, referred to as long-tail keywords. This is why another effective way to optimize for voice search and drive more organic traffic is to shift your focus to long-tail keywords rather than single words.
Also, since most searches are local in nature, it can be helpful to include location references or terms in your long-tail keywords. What this does is increase your odds of attracting more attention from local voice searchers.
3. Answering Common FAQs
A simple yet effective way to drive organic traffic in 2021 is to answer common questions related to your products, services, or business. If you do so in a clear, understandable way, Google may pull snippets from your site. These snippets ultimately show up on search results pages in response to related questions. If your answers make the cut, you could be rewarded with more organic traffic.
Fortunately, there are plenty of tools at your disposal to help with your organic traffic efforts in 2021 and beyond. For example, Ahrefs is an excellent source for backlink data. Google Search Console, Google Analytics, SEMrush, and Answer the Public are among the many other tools that can provide valuable insights and stats.
These are just a few of the best organic SEO techniques you can start using today. If you need help boosting the impact of your SEO strategy, call on the experienced professionals at Saba SEO, the experts in SEO San Diego companies trust for outstanding industry knowledge, high-quality service, and integrity. Give one of our SEO specialists a call today.