Why are page titles and description tags so important to SEO? They’re the words that are displayed on the SERPs (Search Engine Results Pages). They give the Google bots information about the content on a website page. How do page titles and description tags help in SEO? The digital marketing experts at Saba SEO, a premier San Diego SEO company, explain.
Page Titles as Introductions & Placeholders
Your page title may be a potential customer’s first introduction to your website, and it serves as the placeholder on a web browser. Social media sites will share your page title, so choose those words thoughtfully.
Suggested Length for Descriptio Tags
Description tags should be between 50–155 characters. Anything longer will be cut off and truncated. Make sure to carefully think of the best way to create your description using that number of characters. You may want to consider rearranging words. Always keep keywords and branded keywords and remove filler words.
Description Tags as Advertisements
Your description tag is a limited set of characters. Potential customers quickly scan these words, and they determine whether they’ll click based on those words. The pressure is on to make the most of each of those characters.
Description Tags’ Effect on SEO
Note that description tags themselves don’t affect how Google ranks your site’s SEO. Consequently, there’s something else that does affect your SEO, and that’s whether users click and how long they stay on your site. A good description tag can get customers clicking on your site, which helps your SEO ranking. In addition, the longer a user stays on your site, the higher your ranking. Google ranks knowledgeable websites higher. If someone is staying on your site for a lengthy period, Google sees the site as sharing useful information, which is a show of knowledge and topic authorityFor quality-assured search engine optimization services, businesses rely on Saba SEO. As one of the leading providers of San Diego SEO services, we have more than fifteen years of experience in content creation, SEO, and PPC. We can help you increase your online visibility and create high-quality content that’s sure to entice your target audience and rank well across all search engines. Give us a call at 858-277-1717 to find out how our experts can help you with your digital marketing needs.