Top 4 Digital Marketing Tools for Small and Medium-Sized Businesses

Digital marketing is important and beneficial for practically every business today, whether it’s large, small, or somewhere in between. Even if you run a small or medium-size enterprise (SME) with a limited budget, there are plenty of tools that can give you the edge you need to remain competitive in today’s digital world. The digital marketing experts from Saba SEO, one of the most innovative San Diego marketing companies business owners can work with, describe four of the top digital marketing tools SME owners should add to their strategic toolboxes right away.

1. Google Analytics

A good place to start is with Google Analytics. It’s a free tool that provides a broad range of information SME owners can benefit from, such as stats specific to:

• Website traffic
• Actions taken on your website
• Conversion rates and other key performance indicators

Plus, reports can be customized based on your specific business goals and priorities. Also, if you happen to be running various digital campaigns, you can conveniently keep track of them with Google Analytics.

2. MailChimp

If you own a small or medium-sized business and you regularly send out email newsletters, you’ll definitely appreciate MailChimp. This tool has handy templates you can use to prepare your newsletters faster, and the interface is extremely user-friendly. Additional features include:

• Social sharing
• Email testing
• Customization options
• Informative and easily accessible reports

3. Moz

Moz provides a full toolset that’s ideal for SME owners because it can be used to manage various aspects of search marketing. For instance, the Fresh Web Explorer tool gives you details about such things as online mentions and inbound links. You can also get the same info about your competitors. What’s more, Moz offers tools for:

• Performing SEO audits
• Analyzing backlinks
• Researching keywords and finding traffic-driving keywords

4. Hootsuite

It’s not unusual for smaller businesses to have difficulty keeping up with social media tasks. This is a problem that can be remedied with Hootsuite. It’s an all-in-one social media monitoring and management tool with an assortment of features that can help you out with tasks such as:

• Social media mentions tracking
• Social post scheduling
• Performance reporting
• Basic task management

The experts at Saba SEO, a premier digital marketing, SEO, and web design company in San Diego, can help you develop a marketing strategy focused on delivering high-quality content. We provide expert assistance to businesses that need help with content development, website management, and social media marketing. Our many years of personal experience helping clients with internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help taking your marketing strategy to the next level, give us a call today.