How to Create an AI Chatbot that Increases Customer Engagement
AI is ushering in a new era of commerce, and there’s an ever-growing range of ways AI-powered tools can assist a business. While some of AI’s most effective uses are behind the scenes, user-facing tools like AI chatbots can enhance your customers’ experience and streamline how they interact with your business.
Building an AI-powered chatbot is feasible even if you’re not highly technical, but there are a few key steps you’ll need to take. Keep reading as the digital marketing experts at Saba SEO, a premier San Diego web development company, explain how to create an AI chatbot for your business.
Identify Exactly What Function Your AI Chatbot Will Serve
An AI-powered chatbot can contribute in a variety of ways, and you’ll need to decide exactly what you want your chatbot to do. Is the focus more on customer service and answering questions? Or is it more proactive, engaged in creating leads, assisting in sales, or offering personalized recommendations to your users? Defining the parameters of your chatbot will give you clarity moving forward.
Determine the Features You Want Your Chatbot to Offer
AI-powered chatbots unlock an array of features that traditional chatbots aren’t capable of, and you’ll need to decide which of those features you want to take advantage of. AI chatbots can be created to offer the following:
- Voice-to-chat capabilities
- Personalization, including “remembering” details about past user interactions
- Tonal variations, from less formal to more empathetic and other options
- Interpretation of ambiguous user responses
All of these options and more are available, but you’ll need to select the specific features you need and plan for their inclusion.
Select Your Technologies
With the explosion of AI software, a massive assortment of libraries, Application Programming Interfaces (APIs), and dedicated AI support technologies have been created over the past few years. You’ll need to parse through the available options and find the right technology stack for you.
Creating an AI chatbot requires an extensive training phase, and selecting the right technology and building it properly will set you up to create a responsive chatbot able to fulfill your business needs.
AI-powered chatbots can help you optimize your customers’ user experience, which is crucial to keeping your business competitive. Whether you need a web design expert or a digital marketing specialist, reach out to Saba SEO. As a leader among San Diego marketing companies, we have more than two decades of experience in website design, online marketing, and SEO. Our web development specialists can create a responsive and mobile-friendly website for your business that’s sure to boost your online ranking and increase conversions. Give us a call to talk to one of our experts.
