Search engine optimization (SEO) continues to grow and evolve, making it difficult to keep up with at times. The experts at Saba SEO, a premier SEO company in San Diego, offer 10 SEO facts that may come as a surprise to you if you haven’t been keeping up with recent changes.
1. Front-Page Videos Can Boost Rank
Having a video on your homepage makes it more likely to show up on the first page of Google results.
2. Image Object Detection Improves SEO
New object detection technology makes object-dense images even better for SEO.
3. Search Engines Won’t Penalize You for Duplicate Content
Duplicate content won’t get your website penalized, but copied content will. Copied content is content that’s copied from another website without attribution. Duplicate content is content that appears on multiple pages on your own site.
4. Two-Thirds of SEO Is Off-Page SEO
On-page SEO is important, but off-page SEO is what will make or break your SEO strategy.
5. Content Isn’t King
Only 20 percent of the top 10 websites are content based. Websites that don’t rely on content, such as e-commerce sites, rank just as well, if not better.
6. Organic Beats PPC
Nine out of 10 people doing web searches will ignore the PPC ads at the top and click one of the organic results below instead.
7. Rich Snippets Don’t Affect Rank
Having a rich snippet for your site can help you get more clicks, but it won’t affect your website’s ranking in the search engines.
8. Meta Descriptions Still Matter
Your meta description is still one of the most important factors for both ranking and getting clicks.
9. Keywords Are Getting Longer
Keywords are now basically keyword phrases. This helps search engines better understand what to rank your web pages for.
10. The Power of YouTube Is Growing
YouTube is the most frequently searched term on Google. This makes having a YouTube channel an excellent way to get clicks.
If you need help optimizing your business’s SEO strategy, reach out to the experienced professionals at Saba SEO, the leading experts on SEO in San Diego. We can help you with search engine optimization, online marketing, social media management, web design, and much more. Give us a call today to learn more about our industry-leading services.