How Do Social Media & SEO Really Work Together?
For years, people thought of social media marketing and SEO as having little to do with each other. While SEO typically involves ensuring your company’s website is at the top of the search engine rankings, you can use social media to leverage your brand’s status. Keep reading as the digital marketing professionals from Saba SEO, a premier marketing and SEO company San Diego businesses trust for high-quality service and unmatched expertise, explore where these two marketing tools intersect and dispel a few myths to help you discover untapped opportunities for generating more brand awareness and visibility for your company.
Myth: Social Media Signals Directly Impact Search Engine Rankings
There’s a bit of truth behind this myth. While social signals, such as likes and shares, do help your profile gain more clout, the truth is they do little to influence your company’s search engine rankings. They do, however, increase brand visibility. Since having more people view your brand’s social media content generates buzz, it can indirectly lead to higher traffic to your company website and other marketing materials. Social media also provides opportunities for generating more backlinks that can bolster SEO.
Myth: Keywords Don’t Matter on Social Media
Search engines have been penalizing keyword stuffing for years on traditional websites and blogs. While social media platforms may use more videos and photos, you can still use keywords in your profile, posts, and captions on the visual content. You can also use hashtags to ensure your business content reaches more members of the target audience. Identifying trending hashtags can play a big role in spreading the buzz about your business.
Myth: Social Media Marketing Strategies Are Free
Technically, it’s free to create profiles and interact on many of the top social media platforms. But there are also many aspects of using social media marketing that aren’t free. For instance, paid advertising on the most popular platforms will naturally require your company to utilize its marketing budget. You can also expect to need professional assistance with content generation and data analytics to maintain a competitive edge.
Myth: Reposting the Same Content Isn’t Penalized
Reusing marketing materials can help your company get the most from its budget. While you can repost content across social media channels, some platforms have rules about duplicate posts that can appear to be spam. You’ll also see better results when you repurpose content to fit each social media platform’s general style and target audience. Often, making slight alterations can generate more reactions and traffic to your website.
Myth: Social Media Marketing Campaigns Show Fast Results
Occasionally, a company will see fast results from changes it implements. This is especially true if one of your business posts happens to go viral. Also, social media interactions do tend to move faster compared to traditional website visits. But social media marketing strategies also need time to work. You may also need to adjust strategies that aren’t working and incorporate new ones as you generate brand awareness. Viewing your company’s social media marketing efforts as a continuous process helps you see the bigger picture for improving its overall search engine rankings.
If you need help keeping up with SEO best practices and optimizing your business’s social media strategy, reach out to the experienced professionals at Saba SEO, the leading experts on digital marketing and SEO in San Diego. We can help you with search engine optimization, online marketing, social media management, web design, and much more. Give us a call today to learn more about our high-quality service.
