7 Essential Features Your Website Must Include

Having an aesthetically pleasing website is a great way to keep customers on your site. However, there are many other website features that are needed if you hope to keep them coming back. The San Diego web design specialists at Saba SEO list seven website features that are an absolute must.

1. Easy-to-Use Interface

When customers land on your page, they often already know what they want. Making navigation easy is critical to keeping them on your website and actually purchasing something.

2. Customer Testimonial Page

Because a website can’t provide the same in-person experience as a brick-and-mortar store, customers can’t see your product or how many people are actually visiting your business. Adding a testimonial page allows you to showcase recommendations from satisfied customers and gives people peace of mind that you’ll provide a positive experience for them.

3. Blog Page for SEO Keywords

SEO, or search engine optimization, is very important if you want customers to find your website through search engines. When you create a blog page with high-quality content, you’re not only encouraging customers’ sense of confidence in your brand but also implementing SEO keywords to increase your visibility.

4. Bot Customer Service Technology

One of the most common challenges small businesses face is not having enough people to handle customer service messages. By utilizing bot technology, you can answer people’s questions within seconds. Note that this often only works with common questions, such as inquiries about return policies.

5. Social Media Integration

Customers who love your product are going to want to share information about it with their friends. This is why it’s so important to include social media in your website. The main thing to focus on is ease of sharing. Making it easy for your happy customers to share on social media may dramatically increase your following as well as your reputation.

6. “Contact Us” Page

When something goes wrong, customers are already going to be unhappy. That’s why it’s so important to incorporate an easy-to-use “contact us” page. This should include options such as live chat, email, and your business’s phone number.

7. Security for You & Your Customers

As with a brick-and-mortar location, thieves are looking to steal your information or money. This is why it’s so important to add features such as security software that protects against hackers. Including an SSL certificate on your site will ensure encrypted communications with your customers. 

The experts from Saba SEO can help you create a state-of-the-art website. As a leading SEO company in San Diego, we have developed websites and improved the search engine rankings of businesses all over the globe. Our team relies on a variety of white hat tactics to help organizations reach out to more customers online and attract high-quality leads. We provide search engine optimization, web design, content development, social media management, and paid marketing services. Call one of our web design specialists today to schedule an appointment.