From determining the right keywords to use to attract local shoppers to tracking visitors to your site and blog, there’s a lot that goes into creating the right online marketing strategy. Ideally, you want a fairly diverse selection of tools designed to take some of the guesswork out of such efforts. Before investing in any paid marketing tools, however, take a moment to consider what’s available for free.
Schedule your social media posts with Buffer. Choose the “forever free plan” to connect profiles from your social platforms and schedule up 10 posts in advance for each social network.
2. Pablo by Buffer and Canva
Add some relevant eye-candy to your content with Pablo. Ideal for social media marketing since images fit Twitter’s size specifications, it gives you access to more than 600,000 images you can use to enhance your social profiles. Canva, a similar free tool, comes with convenient built-in templates.
3. Answer the Public
Entirely free, this tool allows you to choose topics and questions related to your primary keywords. You can then build the rest of your content around your selected topics and questions to boost engagement and increase visibility.
4. Open Site Explorer
Track your competitors’ link profiles to find the sites linking to them. This allows you to identify sites that are more attracted to your competitors’ sites and adjust your content accordingly to woo some of them to your site.
5. Portent’s Title Generator
The title suggestions this free tool provides are sure to come in handy when you’re looking for shareable headlines, captions, and sub-heads. Results range from humorous to serious.
6. Google Analytics
You may be surprised at how much info you get for free with the granddaddy of all stat-tracking tools. Not only can you see how much traffic you’re getting, but you can tell how long browsers are staying on each page and what actions they’re taking.
Even with plenty of free marketing tools at your disposal, creating and maintaining the right marketing strategy can be challenging. Let a trusted SEO agency in San Diego help with all your online marketing needs from optimized content to pay-per-click campaigns. Reach out to Saba, Inc. in San Diego by calling (858) 277-1717 and discover how our services can boost your business.