Social media expands and evolves constantly. It’s difficult to predict the future of social media, but we’re currently seeing some hints of a few big trends that may occur in the next few years. Here are some social media trends to expect in the near future, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and Internet marketing. San Diego business owners should prepare their online marketing strategies now to take advantage of the following predictions.
YouTube has been one of the biggest social media platforms for more than a decade, but other social networks are starting to utilize video more heavily as well. The use of video content on Facebook, Instagram, Snapchat, and Twitter will continue to increase in the next few years. Live video has been especially popular recently and will likely continue to grow as well.
Virtual & Augmented Reality
Over the next few years, virtual and augmented reality technology will expand rapidly. Experts predict augmented reality will soon become a major part of almost every social network. Face filters on photo apps, location-specific videos, and other features are already commonplace.
Social media is a great resource for businesses that want to connect with their customers. Chatbots become more advanced and helpful every year, and in the near future, every brand will probably use chatbots to answer customer questions on their social media profiles. Chatbots can provide fast, personalized customer service.
In the last few years, influencer marketing has exploded in popularity. People who follow influencers on social media tend to trust their recommendations because they feel connections with the people promoting the brands. The future of social media includes even more influencer marketing across a wider range of social channels.
There has always been false information on the Internet, but the “fake news” discussion has reached the forefront of both social media and mainstream media recently. Expect to see stricter regulations on content creation in an effort to reduce disinformation on social media.For outstanding social media, Internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than a decade because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your social media marketing strategy, reach out to one of our experienced consultants today at 858-277-1717.