How to Turn a Single Video into 15 Social Posts (Even without a Production Team)
Making the most out of the content your team generates can expand your company’s marketing budget. Videos are highly effective forms of content you can use to provide greater detail about the products and services your brand provides. Below, the digital marketing professionals from Saba SEO, a premier marketing and SEO company San Diego businesses rely on for high-quality service and unmatched expertise, explain how you can make your videos go even further toward leveraging your brand by using these strategies for turning a single one into multiple social posts that all target different goals.
Identify Sections that Stand Out
Longer videos make it possible to build deeper connections with viewers and provide more information. But you’ll also find a single video can have many different parts that stand out on their own. Finding the most impactful sections helps you begin separating them into pieces you can use in future content.
Create Shorter Clips of Key Moments
You don’t necessarily need a production team to edit a video into smaller chunks. Take a moment to explore video editing software that makes it easy for a beginner to divide the video. Then make several shorter clips you can include in various social media posts.
Select Quotes for Use as Text-on-Screen Posts
Picking out quotes helps you tap into the viewers who prefer quick, digestible nuggets of information. Text-on-screen posts are also highly shareable, which means you can get your info out to a larger target audience. Make sure to choose background imagery that fits the tone of the quote, and you can easily put together several posts that utilize the best ones you find in the video.
Make a Behind-the-Scenes or Bloopers Reel
If you put a lot of effort into making the initial video, it’s possible that a lot of pieces were cut during the final edit. Or someone might have had a camera rolling to capture the making of the video. Either way, it’s time to review these pieces to see how you can work them into the social media campaign.
Break the Video Down into a Series of Tips
Longer videos might be too much for the average person to view on the go. If you’ve made a how-to guide or informative video about a specific subject, consider creating a series of tips you release on different days. When the viewers know you’ll be releasing a new tip each Wednesday, you can bet they’ll be tuning in to increase the reach.
Generate Attention-Grabbing GIFs
GIFs still reign supreme as highly shared content that works across a wide variety of platforms. You can pick out a couple of frames that stand out and make memorable GIFs that people will share. You never know when you might end up making a noteworthy meme that continuously highlights your company. Keep in mind this concept also works for other media forms. For instance, you can create image carousels, Instagram stories, and podcasts from a single video that maximize its use in your marketing campaigns.
If you need help creating or managing effective social media campaigns or you’re looking for any other type of internet marketing service, call on the experts from Saba SEO. We’ve been helping businesses boost rank and increase revenue for more than two decades. Reach out to one of our social media marketing specialists today.
