Things Google Wants on Every Website

Things Google Wants on All Website in San Diego, CA

Knowing what Google wants on your website can help your site rank higher and get more visitors, which is like a roadmap to online success. By doing the things Google wants on your website, you’ll be rewarded. Here are a few things Google wants on every website, listed by the industry experts at Saba SEO, a leading San Diego SEO company.


When you create a website, you need to file a sitemap to let Google know what your site is all about. A sitemap will help the Google bots crawling over your site determine your online authority.

Rich Content

Content that focuses on a primary keyword, as well as secondary keywords and long-tailed keywords, is rewarded by Google. Make sure to avoid keyword stuffing, which involves overusing your primary keyword. Your primary keyword should be included in the headline and topic headers and conservatively throughout the page. Using other related keywords solidifies your expertise and web authority.

No Keyword Cannibalization

Keyword cannibalization is when you have more than one page that has the same primary keyword. It confuses Google, and your ranking could be affected. By making some changes such as choosing your strongest post, altering the other posts that include the primary keyword, and linking all of the related posts together, Google will reward you.


Sites and photos that load slowly get bad ratings from Google. Consider upgrading your web hosting to ensure your site immediately loads. Reduce the size of your images so they load faster. Also, make sure you fix your website’s sluggish code or excessive plugins.

Responsive Design

Mobile is becoming king, and Google rewards sites that have responsive design. Responsive design means your content can be adjusted as easily on a mobile device as it is on a desktop.


Google wants to see backlinks from other high-quality sites to your site. It also wants to see internal links from related material within your own site. This spider web of links solidifies your online expertise, and Google will reward you with an increased ranking.

Social Media

Google bots want to see your brand outside of your site. Google rewards sites that regularly engage in social media interaction.

With regular updates and changes in algorithms, Google has ensured that only websites who follow its guidelines are going to make big in the SERPs. You need to show compliance to Google’s guidelines. No black-hat strategy is going to work now, since Google endorses white-hat SEO only. Websites that don’t follow Google’s directions are most likely to get penalized. If you want to stay in Google’s good graces, turn to Saba SEO. As one of the leading SEO companies in San Diego, we have been in the industry for over ten years. Our services include website development, search engine optimization, social media marketing, and online reputation management. To get your website built or maintained according to Google standards, call us at 858-277-1717 to talk to one of our SEO specialists.